Nintendo president says those who played Smash before came back for Ultimate, leading to high sales
In just three days, Super Smash Bros. Ultimate sold five million copies worldwide. Nintendo president Shuntaro Furukawa commented on the early success while speaking with The Sankei News.
Furukawa said, “The people who’ve played Smash before are coming back for this one; that accumulation of players contributed to the initial push [in sales]”. He also said that Nintendo needs to continue selling “and not get caught up in that initial momentum.”
The discussion wouldn’t have been complete without Furukawa again commenting on Nintendo’s target of selling 20 million Switch units by the end of this fiscal year. Regarding this, he said:
“It’s a bit high, but’s achievable. The first order of business, though, is to maximize sales during the holiday rush.”