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Nintendo says more female consumers are buying Switch Lite over the original Switch

Posted on November 15, 2019 by (@NE_Brian) in News, Switch

Based on information provided by Nintendo, Switch Lite appears to be doing well with the female demographic. According to Nintendo of America president Doug Bowser, more women are buying the handheld-only device over the original Switch.

Speaking with Fortune, Bowser said:

“We’re seeing a higher percent of female consumers buying Nintendo Switch Lite than buy the flagship. We see Lite as a great opportunity for us to expand with that audience.”

“Our intent with Nintendo Switch Lite is absolutely to reach a more expanded audience and to do so by offering a more dedicated gaming device for those that were really looking for that experience.”


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