Nintendo UK says amiibo “smashed” expectations, will look to satisfy needs with more stock
Nintendo’s amiibo figures have done incredibly well. Strong demand for the figures have caused sell-outs in quite a few cases, and some have been find to locate in store.
James Honeywell, head of consumer marketing at Nintendo UK, admitted to MCV that amiibo popularity and resulting shortages caught the company by surprise. However, Nintendo will be looking to “do a better job of satisfying these needs in the future with more stock”.
Honeywell’s full words are as follows:
Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed. With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented. We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can’t on certain characters, I suspect that is also part of the appeal. What we hadn’t anticipated was the number of collectors wanting to get them all – this has seen demand exceed supply in some areas. Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.
