Nintendo UK – focusing efforts on Super Mario Maker, toys-to-life talk, “bright future” for 3DS
Posted on 8 years ago by Brian(@NE_Brian) in 3DS, General Nintendo, News, Wii U | 0 comments
The latest issue of MCV features a few comments from Nintendo UK head of consumer marketing James Honeywell. Honeywell commented on how the company is focusing its efforts on Super Mario Maker, shared some words about toys-to-life and its home on Wii U, and the 3DS’ “bright future.”
Here’s a roundup of Honeywell’s different remarks:
“We are focusing a lot of our efforts on Super Mario Maker. It seems fitting that for Mario’s 30th anniversary we have a new Mario title that breaks the rules and offers infinite possibilities. Beyond this launch on September 11th, we’ll also be promoting the other new titles but also games like Splatoon and Mario Kart 8, which both continue to perform well.”
“Activision really invented the toys-to-life category so it’s really exciting that Donkey Kong and Bowser can take on their new starring roles. We hope that by working together on this we can offer another unique game experience to Wii U and bring a new audience to Amiibo. We are also fortunate that Wii U is home to Disney’s Infinity 3.0 and LEGO Dimensions, too. It’s set to be a really exciting Christmas for us all.
“Nintendo 3DS continues to be really important to us and hopefully this came across with all the great announements. With the recent launch of New Nintendo 3DS, we’ve seen sales overtake last year, and with great games like Animal Crossing: Happy Home Designer, The Legend of Zelda: Tri-Force Heroes and Chibi-Robo! all coming in time for Christmas, it’s going to continue to be strong. We also have a lot of great new titles coming in 2016, so Nintendo 3DS has a bright future.”
Nintendo UK says amiibo “smashed” expectations, will look to satisfy needs with more stock
Posted on 9 years ago by Brian(@NE_Brian) in General Nintendo, News | 2 Comments
Nintendo’s amiibo figures have done incredibly well. Strong demand for the figures have caused sell-outs in quite a few cases, and some have been find to locate in store.
James Honeywell, head of consumer marketing at Nintendo UK, admitted to MCV that amiibo popularity and resulting shortages caught the company by surprise. However, Nintendo will be looking to “do a better job of satisfying these needs in the future with more stock”.
Honeywell’s full words are as follows:
Right from the outset we hoped that Amiibo would be strong, but even our expectations have been smashed. With a unique line-up of iconic characters that are loved by so many people, it really has been unprecedented. We hope to do a better job of satisfying these needs in the future with more stock, and, while there are always going to be some times when we can’t on certain characters, I suspect that is also part of the appeal. What we hadn’t anticipated was the number of collectors wanting to get them all – this has seen demand exceed supply in some areas. Although, if you search around, you can still find some of the more hard-to-find Amiibo sitting on shelves.
More: Amiibo, James Honeywell, top
Nintendo UK talks New 3DS – demographic, XL to be initially more popular, 3DS lifespan
Posted on 9 years ago by Brian(@NE_Brian) in 3DS, New Nintendo 3DS, News | 1 Comment
MCV has a short interview up with James Honeywell, Nintendo UK’s head of consumer marketing. We’ve picked out a few excerpts below. Honeywell commented on topics such as who Nintendo is targeting with the New 3DS, which model will be more popular, and more.
More: interview, James Honeywell, top
Nintendo UK talks a bit about New 3DS, Majora’s Mask 3D, and Monster Hunter 4 Ultimate
Posted on 9 years ago by Brian(@NE_Brian) in 3DS, New Nintendo 3DS, News | 2 Comments
This Friday will be an extremely important day for Nintendo. Not only is the New 3DS launching, but The Legend of Zelda: Majora’s Mask 3D and Monster Hunter 4 Ultimate are releasing as well. These three products could all be a part of Nintendo’s “lucky” Friday the 13th.
Speaking with MCV, Nintendo UK head of consumer marketing James Honeywell said the company is initially targeting its existing fanbase with the New 3DS’ arrival. As for the new 3DS games, Majora’s Mask 3D and Monster Hunter 4 Ultimate should appeal to longtime gamers, and may bring interest for newcomers.
Honeywell’s words in full:
Majora’s Mask is a title that fans have been asking for a long time so it has an instant base. Beyond this we really want to make sure we introduce it to a whole new audience. For Monster Hunter we really feel now is the time when we can really open the title up to a Western audience. The developers have listened to existing players and given them more of what they want, but also ensuring that this new installment is the most open to newcomers.
