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Pokemon Company COO says Game Freak “excels” at new Pokemon designs, younger staff joining and contributing ideas

Posted on August 27, 2023 by (@NE_Brian) in General Nintendo, News

The Pokemon Company chief operations officer Takato Utsunomiya has again commented on Pokemon designs and Game Freak specifically.

Utsunomiya recently said in an interview that coming up with new ideas on that front “is an area that Game Freak really excels in.” Another aspect of creativity stems from the fact that younger staff are now becoming a part of the company and are “creating new Pokemon or coming up with new ideas for Pokemon”.

Utsunomiya’s full words:

“I do think we can continue to create lots and lots of new Pokemon and we must create more appealing Pokemon if we want to continue passing on Pokemon to the next generations and keep it going for the long term. But I really think that coming up with new Pokemon ideas is an area that Game Freak really excels in. And that’s something they put so much of their effort into so it’s really just a necessary ability, I think ability in the Pokemon group and we want to continue supporting Game Freak to come up with new designs in the future. And one thing we’re seeing now is that people who are adults who grew up playing Pokemon as kids are now entering Game Freak and actually being involved on these teams that are creating new Pokemon or coming up with new ideas for Pokemon so they’re able to contribute new ideas even though they grew up playing Pokemon.”


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