Reggie says 60% of Nintendo’s American revenue come from holiday sales, talks embracing risk and innovation
This holiday season will be especially important for Nintendo. The heavy hitters of the year – Pokemon: Let’s Go, Pikachu / Eevee and Super Smash Bros. Ultimate – are finally launching, and the company will need success in order to reach its goal of selling 20 million Switch systems this fiscal year.
The holidays are also important for Nintendo due to the high amount of sales collected during the period. Reggie said that “in the Americas, about 60% of our revenue during that time frame.”
He told Yahoo Finance:
“The holiday selling season – October, November and December – critically important to our company. We typically do, in the Americas, about 60% of our revenue during that time frame. The reason that it’s so significant is first, our products make great gifts. Whether you’re talking about Nintendo Switch, whether you’re talking about Nintendo 2DS, we really do well with that gift- giving occasion.”
Elsewhere in the interview, Reggie spoke about Nintendo embracing risk and innovation:
“With innovation there is always risk. And as one of our company presidents said, ‘We run toward risk, not away from risk.’ With risk, sometimes you have tremendous success, sometimes not so much. One of our other company presidents one time said, ‘When things are going well, don’t get caught up in that, and when things are going poorly don’t be too sad about that either.'”
“You need to run the company on an even keel, and you need to be thinking about the company long-term and how to drive your next innovation. And so as I look at our current performance, and I’ve been with the company for 15 years now, our mentality remains the same. We are going to continue to innovate.”
“The consumer didn’t know that there was fun to be had with cardboard kits in an interactive experience, and the ability to create your own types of experiences using cardboard. But we delivered it, and the consumer went wild. The consumer didn’t know that they wanted a gaming system that they could play on their big screen TV, but then take it with them and never leave the game behind. But we did that and the consumers want more.”
