Shigeru Miyamoto comments on AI, says “Nintendo would rather go in a different direction”

The rise of AI has been prominent including in the gaming industry and development of projects, but Mario and Zelda creator Shigeru Miyamoto doesn’t seem overly interested in the technology at the moment.

The New York Times relayed a few comments from Miyamoto, who was in attendance for a media event at the upcoming Nintendo Museum in Japan. It will officially open its doors in Kyoto on October 2.

As far as the AI comments are concerned, Miyamoto was discussing Nintendo’s general approach and looking to find what makes the company special. While more and more companies are moving towards that tech, “Nintendo would rather go in a different direction.”

Miyamoto’s full words are as follows (provided by The New York Times):

“It might seem like we are just going the opposite direction for the sake of going in the opposite direction, but it really is trying to find what makes Nintendo special. There is a lot of talk about A.I., for example. When that happens, everyone starts to go in the same direction, but that is where Nintendo would rather go in a different direction.”

This isn’t the first time Nintendo has commented on AI. During the summer, president Shuntaro Furukawa noted that it “can be used in creative ways, but we recognize that it may also raise issues with intellectual property rights.” We posted his full comments on the matter here.