Switch sales double at GameStop during E3 week, Smash Bros. and Pokemon see high pre-orders

Each year when E3 rolls around, it’s accompanied by increased activity at retailers like GameStop. Switch in particular put in work there.

GameStop VP of merchandising Eric Bright mentioned to GamesIndustry that Switch sales doubled during E3 week. Titles like Smash Bros. Ultimate were also highly pre-ordered.

Bright said:

“Nothing beats Nintendo’s overall announcements. Super Smash Bros is jumping right up to the top of the [pre-order] list. We’re also seeing great reaction from Pokémon Let’s Go, both SKUs, and then of course people are trying to get their hands on the Pokéball [controller] as well.

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