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Nintendo spent about $4.5 million in advertising for July, which put them at the #1 position. They aired 14 commercials around 1600 times creating 230.6 million impressions. They were seen on channels like Adult Swim, Cartoon Network and Nick. The TV spot with the biggest budget seems to be the New 2DS XL ad “New, Sleek Look”.


JR lines in Japan are seemingly promoting the Nintendo Switch hands-on event and advertising it to their customers, as we can see in a Reddit post shared today.

There’s no new information about it, but remember that it will last seven hours. Other parts of the world will also begin holding opportunities to go hands-on with Switch towards the end of next week.