Sony: 3DS “shows that playing on a dedicated handheld device has not gone”
Posted on 10 years ago by Brian(@NE_Brian) in 3DS, News | 27 Comments
Last year, 3DS was the best-selling games console in the UK. MCV decided to ask PlayStation UK MD Fergal Gara if he believes this bodes well for Sony’s handheld device, the PlayStation Vita.
Gara said:
Well that just shows that playing on a dedicated handheld device has not gone, as many will try to suggest. We want to have a healthy share of that handheld market. But we are playing fairly differently to Nintendo 3DS, when you think that is a dedicated handheld device with a very strong showing amongst kids. Vita is positioned differently. Yes it appeals to kids but also to committed gamers and as a companion device for PlayStation 4. 3DS shows that the sector is still there and that Nintendo is doing very well in it, so there is a market to harness.
More: Fergal Gara, Sony
Sony UK boss: Nintendo decline “could be detrimental to the market”
Posted on 10 years ago by Brian(@NE_Brian) in 3DS, General Nintendo, News | 2 Comments
Sony UK boss Fergal Gara, in an interview with Trusted Reviews, made note of how Nintendo declining “could be detrimental to the market”. Gara believes that the company caters well to the younger demographic – something Sony doesn’t focus on in a major way.
He said:
[The decline of Nintendo] could be detrimental to the market, unless people like us raise our game and help tap into the younger consumer group that they serve rather well. That is the challenge to us. We need to bring maybe more family-friendly, more casual experiences into the market. I think there’s a big market segment there that we should take the challenge to engage and I see lots of potential to do that.
Gara went on to mention that the 3DS and 2DS family of systems were collectively the best-selling piece of hardware in the UK last year:
The DS family was the bestselling format last year, despite the stellar sales of the PS4 for the last four or five weeks, it was still the best selling console or console family.
