Nick Chavez has taken over Doug Bowser’s role of SVP sales and marketing at Nintendo of America
Posted on 5 years ago by Brian(@NE_Brian) in General Nintendo, News | 0 comments
Reggie Fils-Aime retired as president of Nintendo of America this week. That led to Doug Bowser taking over that role. But what about Bowser’s previous position?
This wasn’t widely reported, but Nick Chavez is Nintendo of America’s new senior vice president of sales and marketing. Chavez will likely have more of a public role now, as he’ll be involved with interviews with outlets that Bowser previously handled, and he’s already been quoted in a couple of Nintendo’s press releases this week. We wish Chavez the best in his new role.
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Nintendo on why it decided to advertise Switch during the Super Bowl
Posted on 7 years ago by Brian(@NE_Brian) in News, Switch | 12 Comments
Nintendo revealed today that it will have a commercial airing during the Super Bowl for the first time ever as a means of promoting Switch.
Speaking with TIME, Nintendo marketing boss Nick Chavez explained why it decided to air the ad during the big sporting event, noting: “There’s no bigger stage in the U.S. on which to showcase the platform. I think it speaks to our confidence in the system.”
Chavez also spoke about the audience for the commercial: “Think about your 40- to 45-year-old parent who has really fond memories of playing Zelda growing up, sitting there watching Super Bowl with their 10- or 12-year-old child who maybe hasn’t experienced Zelda yet.”
