Toys-to-life remains a “large and important category” for Warner Bros.

Warner Bros. is still pushing forward with toys-to-life. Just recently, the company announced a whole bunch of content coming to LEGO Dimensions, including Sonic, Adventure Time, and more.

WB Games president David Haddad said of the company’s commitment to toys-to-life:

“We still view [toys to life] as a large and important category for us to participate in. We still view it, even though there are changes to the structure of the industry, as a very large category.”

Regarding year two of LEGO Dimensions, Haddad mentioned that Warner Bros. is “staying away from dead-ends and barriers.” Consumers won’t need to pick up a new Starter Pack, and all of the new packs coming out are compatible with the original game.

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