VIZ Media thinks Yo-kai Watch will be the next Pokemon

VIZ Media has high hopes for Yo-kai Watch. Waell Oueslati, EMEA associate brand manager at Viz Media, recently told MCV that he believes the franchise could be the next Pokemon.

Oueslati said:

“This will be the next big boys’ brand, essentially the next Pokémon. We have very high expectations for the market and for the UK. We are certainly bigger than Pokémon in Japan; we currently have 95 per cent market share in that region.”

In case you’re curious, VIZ Media is in charge of Yo-kai Watch’s comics and TV show in both North America and Europe.

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