Iwata: “We haven’t been targeting children enough”, “thinking on how to make the company stand up again”
Update: We’re hearing mixed reports about what Iwata actually said (or at least, the way in which it was phrased). Other potential translations: “Our approach to targeting children has been inadequate”, “Targeting children isn’t enough”. At this point, a consensus on Iwata’s comment hasn’t been reached.
Original: Another small comment coming from Satoru Iwata has emerged from Nintendo’s conference held in Osaka earlier today. It’s short and sweet: “We haven’t been targeting children enough,” he said.
Asahi Digital reported the quote, but it seems Iwata didn’t share anything extra about the kids demographic. However, the site does also include a separate remark in which Iwata said he’s “thinking on how to make the company stand up again”.