Nintendo talks strong Ring Fit Adventure sales, apologizes for shortages
Posted on January 30, 2020 by Brian(@NE_Brian) in News, Switch
This information comes from Nintendo president Shuntaro Furukawa…
The software market for Nintendo Switch has expanded beyond even the hardware performance just described. Among Nintendo titles, sales of evergreen titles that have already been released are stable, and those titles released during the holiday season also showed good momentum.
Sales of Ring Fit Adventure have continued to grow since its release in October. Sales took off initially in East Asia such as in Japan and South Korea, followed by gathering momentum in the European market after Black Friday. No detailed sell-through information is available for the Asian region, so totals include only the major Japanese/North American/European regions. Currently, cumulative sellthrough has exceeded 1.7 million units. However, despite continuous shipments, this product is selling out rapidly and shortages continue in East Asia, including Japan. Many consumers are still waiting, and I would like to apologize again for this inconvenience.
Ring Fit Adventure is entertainment that integrates hardware and software in an adventure that involves a fullbody workout. It has been highly rated by consumers since launch, and its popularity can also be seen on online shopping sites in several regions.
It is being picked up by a wide variety of consumers including women and families, and we can confirm that many consumers are purchasing it together with a Nintendo Switch console. There is a higher ratio of female consumers playing Ring Fit Adventure compared to other titles, and a wide range of ages regardless of gender, as families play the title at home, giving a real feel for how our consumer base is expanding. The brief and daily aspect of play appears to be prompting continued interaction with Nintendo Switch.
