Rumor: Nintendo partnering with Kellogg's on Super Mario Cereal, works as an amiibo - Nintendo Everything

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Rumor: Nintendo partnering with Kellogg’s on Super Mario Cereal, works as an amiibo

Posted on November 27, 2017 by (@NE_Brian) in General Nintendo, Rumors

Update: Reader mariobitsize passed along messages received from Kellog’s earlier today, which we’ve added in below. Apparently this cereal “is hitting store shelves now” and “a limited number” will have the amiibo sticker. Either this is an elaborate fake, or it’s indeed happening. We’ll keep an eye on the situation.

Original: New Super Mario Cereal could be coming up in the future from Kellogg’s. Cerealously claims to have obtained a box image of the product. The cereal itself will apparently feature oat pieces with colored marshmallow shapes, including Super Mushrooms, 1-Up Mushrooms, and ? Boxes.

What might be even more noteworthy here is that the cereal itself can apparently be used as an amiibo. The box teases functionality with Super Mario Odyssey.

Cerealously does believe that the cereal is legitimate, but there’s also the possibility that it could be just a prototype. If it is the real deal, this would definitely be interesting.

Kellogg’s message

We cerealously appreciate your continued interest in seeing a Nintendo cereal, Chris! We hope you’ll keep an eye out for the new Super Mario Cereal that is hitting store shelves now. This star-shaped cereal features Super Mario-inspired marshmallows, and a limited number of packages will have an amiibo powerup sticker that can be used on the Super Mario Odyssey game with the Nintendo Switch gaming console.

… The product’s name is simply “Super Mario Cereal,” and as it’s just coming to stores now, it may take some time to arrive in your area. It can be helpful to check in with managers at your local stores for availability information – or to see if they can order it in for you…


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  • GoldenTriforce

    More important story here: There are cereal sites that are doing journalistic work into cereal rumors. Hats off to them.

    • IBO

      will it be GMO free???

      • GoldenTriforce

        Will they make one with extra sugar so I can have twice the cavities?

        • Der Schlagzeuger

          Will I need to scan it to find a moon in the luncheon kingdom?

          • IBO

            go back to nintendotoday…

    • Exy

      There are cereal sites.

    • Hidden Flare

      Truly they are are truly the geniuses of our community.

  • Exy

    Why not skip the middleman and make amiibo cereal?

    • Carlos

      How about edible Amiibo?

      • Crimson Hat

        How about a Cake with an Amiibo topper decoration?

        • scamp

          My friend actually did have amiibo as a cake topper he had the new wedding Mario and wedding peach amiibo as his bride and groom topper for his wedding cake

    • jimmy

      Damnit took me forever to get tje smash bros amiibos, its going to take me forever to get the amiibo cereal as well 🙁

  • TruExtent

    I think I need this in my adult life.

  • JasonBall

    If it’s not Rice Chex why would I buy it

    • TruExtent

      Because marshmallows. I think little kids are gonna love this. They’ll be curious to find out what a Super Mushroom tastes like. I know that’s how I would have thought when I was little.

      Also it’s been forever since I’ve had a cereal with marshmallows so I’m excited.

      • JasonBall

        Ha, you’re right. Kids are gonna flip. I just can’t stand sweet cereal as an adult. But now that you mention it I am gonna have to find out what a powerups tastes like, lol.

  • Tjnswitch

    Looks cool, but Cereal is just “too much work” to deal with LOL

  • awng782

    I didn’t think there would be a day when scalpers would start hoarding cereal boxes…until now.

  • bdp

    Surprised they didn’t just go with Post again.

    • Jimmy Boy

      Post just gave away Switches, they didn’t make a specific product, and they have a current deal with Kellog’s to produce Super Mario gummies already.

  • Bruno_Ostara

    It lools like if nintendo win this console wars we will be conquered by amiibo in the future. Everything can be amiibo, everyone can be amiibo

    • GoldenTriforce

      I’ve come to terms with the fact that Nintendo is secretly investing in AI and in 10 years we will all be ruled by an army of sentient Amiibo.

      • Bruno_Ostara

        Real life terminator will be a giant metal mario amiibo

      • Ardisan

        Amiibo’s are going to take over Youtube and mess up the upload algorithms so everyone gets recommended Amiibo fiqures videos made by bots.

    • Der Schlagzeuger

      Sign me up.

  • TheGoomba

    What in the world kind of amiibo would a cereal box be? What would it unlock in Odyssey, a Tony The Tiger costume?

    • jimmy

      Lol that would be grrrreat

    • TruExtent

      While I don’t think I’m down for that idea, suddenly I want Tony for Smash. =P Now that would be GRRRRREAT!!!

      Edit: darn it jimmy beat me to the punch with the great joke

    • Der Schlagzeuger

      They’re grrrrrrreat…

  • Crimson Hat

    It sounds tasty. Mixed Berry with marshmallows. I’d buy it. Probably quite a few boxes if I like it as more then likely it would be limited time only.

  • TruExtent

    Hold up… It says Mixed Berry Cereal with Marshmallows at the top. What part of the cereal at the bottom is mixed berry? Wouldn’t the cereal pieces be colored differently if it was mixed berry? Is it because this is a prototype image looks the way it does?

  • Great idea! but the same time what will be appen with Amiibo franchise?

    • CaptainPleb

      What does cereal have to do with the end of amiibo?

  • Auragar

    Sounds like a load of bs to me but whatever.

  • JasonBall

    My grandkids, when they clean out my house after my death at 101 years old, are gonna be really confused why there’s six boxes of this stuff in my closet. If it’s real.

  • Squigga

    I hope this doesn’t turn into another Szechuan Sauce situation, lol.

  • Raz

    boy, i can see this never coming to australia. i dont wanna have to import a goddamn cereal box from america just cos its an amiibo

  • Adrian Brown

    “a limited number”
    … the magic words….

  • Ardisan

    Now you can get hooked on mushrooms without having the real deal!

  • Snackster1001

    As a binge cereal eater, I’m intrigued if true.

  • Coonfoot

    If it’s real, I’ma eat the heck out of it.

  • Kenshin0011

    I’ll check at the super market tomorrow!

  • Drybonekoopa85

    Well I’m on the hunt for at least three boxes. One for me, one for the kids and one to keep sealed and put away lol.

  • Austin Hunter Walker

    Where are the mixed berries? I call shenaniganry, due to the fact the illustration has one thing and the description has another.

  • Tlink7

    What is this, the 90s/early 2000s?!

  • SetzerGabbiani

    It’s clearly 1987.

    • R.Z.

      I’m feeling born again.

  • DeltaPeng

    It’d be best if the amiibo sticker was stuck to the box, and it was compatible with Smash Bros (using Mario or some random character).

    That way, when everyone is ready to throw down in Smash with their amiibo, you can join the action with your cereal box