Xenoblade Chronicles 2 sales 1/3 higher in the UK compared to X; Mario Odyssey overtakes BotW - Nintendo Everything

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Xenoblade Chronicles 2 sales 1/3 higher in the UK compared to X; Mario Odyssey overtakes BotW

Posted on December 4, 2017 by (@OnePunchMaz) in News, Switch

First week sales for Xenoblade Chronicles 2 in the UK were solid, but not phenomenal. However, it’s important to put this into perspective – the Xenoblade franchise is still a fairly niche affair, so the chances of it outselling triple A, multiplatform titles in the UK, which has traditionally been one of Nintendo’s worst markets, were always going to be slim.

Nonetheless, it marks the best debut for the franchise in the UK so far, as sales are up by a third compared to Xenoblade Chronicles X, which was released on the Wii U two years ago. While we don’t have exact numbers yet, Xenoblade Chronicles X sold 10,500 copies in the UK in its first week, so Xenoblade Chronicles 2 should be at about 14,000. First week sales for the original Xenoblade Chronicles on the Wii were at 6,000, so the series has been experiencing a steady growth.

On the higher end of the sales spectrum, meanwhile, Super Mario Odyssey continues to dominate. It has been the best-selling Switch game each week since its debut in late October, and it has now overtaken The Legend of Zelda: Breath of the Wild as the second best-selling Switch game this year. It remains to be seen if it can take the #1 spot from Mario Kart 8 Deluxe, though at its current pace, it’s certainly possible.

Source 1 Source 2

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  • Pepperkeet

    Brits have awful taste

    • MusubiKazesaru


    • Locky Mavo

      Doesn’t matter that much though, the UK is a relatively small market compared to others.

    • dbizal


      • Pepperkeet

        They wanted america…nuff said ;P

  • Exposer

    I dont want to offend any brit, but i want to know why they have the worst tastes in VG’s…Also why they dont like Nintendo? Even the SEGA consoles did it better in that market.
    In other hand, good to see the Xeno franchise getting stronger.

    • dbizal

      Not all of us dude.

    • Alan in Japan

      Nintendo is less popular in the UK because it treated the UK (and Europe in general) as a secondary market in the 80s and 90s and therefore doesn’t have the install base and nostalgia to tap into the the UK as it does in the states. Remember the NES had a 90% market share in the US, in the UK it was closer to 30%, if that.

      Nintendo will never be as big in the UK as it is in the US, but that won’t stop the whiny commenters on this website chopping in with their “britbongs have poor taste in games and bad teeth” memes because they don’t actually know enough about gaming history to understand the context of things.

      • Exposer

        But in France and Germany Nintendo is solid very well…Also, look at that chart, Loot Wars are there, meanwhile every other country is boicoting the game.


    I hate being British, that is a major flop.

    • Aline Piroutek

      And all cool special editions are the UK ones…

    • Exposer

      Why Brits dont buy Nintendo that much? i dont get it.

  • Toni

    thanks for the numbers OnePunchMatt, the fact that it kept growing is actually a surprise, the wii U really was a hindrance to Nintendos success

    • The wii u has nothing to do with Nintendo’s lows in the UK at least do some research and go back to the start of it (it all started with the NES) 😛

      • Toni

        my last sentence was just generally speaking, overall it would have pushed the success of xenoblade even further

        • Who knows, maybe. But thanks for clarifying 🙂

    • Gamingfan

      not really. nintendo just didnt market the wii u well. I liked the gamepad. a lot better than those garbage joy cons.

  • IBO

    i bought this game day one and still have not been able to play it T__T

  • Game_God

    Also worth noting that it was on sale only 2 days for that week & seems to be out of stock everywhere… with the digital sales it should be around 15K for 1 day, on a 9 months old console with still modest install base, I’d say it did quite well!
    Ni no Kuni started at 18K on a much larger PS3 install base & with heavy marketing, Tales of Zestiria sold around 6,5K 1st week.
    Persona 5 (on PS4 huge install base) was making the headlines all over the UK press for a “smashing launch” taking nº1 spot with… 16K sales… so you gotta have a little perspective 😉

    • Michael C

      Persona 5 is a niche title as well, it shipped 2 million and everyone took that as selling 2 million. ni no kuni is a niche title as well, and so is tales….

    • Amethyst Gaze

      Yeah. This is actually pretty solid. It doesn’t look like much without context, obviously.

  • Justin McQuillen

    Wtf is wrong with bongs? They eat the worst food, play the worst games, etc. At least they made Donkey Kong Country.

    • AJK

      We Brits have lost the plot I think :/

    • Eagle367

      Well at least South Asians brought good food for them

    • Alan in Japan

      The fact you use the proven outdated stereotype of bad food shows you’re comment is born of ignorance. It’s a stereotype born out of rationing and only still maintained by the stupid.

      As someone who has spent time in the US and UK, America has the worse food.

      • Justin McQuillen

        Something you don’t know about me: I am a chef in real life. I am qualified to rate food. British food is pretty crappy, they eat stuff like Yorkshire pudding.

        • Alan in Japan

          I’ve read enough articles by people whose opinions I respect and had enough of my own experience to not worry too much about an Internet comment by “man who says he’s a chef”. You’re qualified to make food not necessarily to rate it – I know plenty of people who work in industries which they are ill informed about, I’d need more than that to go in before I put aside everything.

          I’m in no way saying the UK is a world leader in food but to dismiss it all as “crap” comes across as ill informed and based on heresay. But whatever.

  • Michael C

    I own it, i love it, but as i said in other posts… just like many non nintendo exclusives to the Switch, its just a niche title. I got flamed for that, but again games without nintendo characters sell nothing …. or nothing big or even medium.

    • Game_God
    • nemo37

      “Games without Nintendo characters sell nothing”.
      -Looks at DBZ
      -Looks at Monster Hunter
      -Looks at Sonic
      -Looks at Dragon Quest

      Also, Xenoblade is a Monolith Soft game. Monolith Soft is a subsidiary of Nintendo, hence making Xeno 2 a game with Nintendo characters in it. It is nevertheless a niche game, and Nintendo probably anticipated that. Part of building an installbase involves catering to smaller audiences in addition to the mainstream (a good example of this is Fire Emblem, which is a niche franchise, but its release nevertheless resulted in a small hardware bump and contributed to software sales for 3DS). Sony has also invested a lot in bringing more niche games to its platforms because it attracts certain fans and gets them to purchase the system and that has worked quite well for PS4 (eventually the number of people that buy your platform for various niche titles adds up and it results in developers that make those types of games having a unified audience on a platform).

      One other thing, I remember when you said similar things about Splatoon, about how it would be niche because it did not have traditional Nintendo characters and that it was cartoony. That did not exactly pan out (of course you still called Splatoon niche after it sold over 4 million units, yet you called Halo 5 mainstream when it sold about the same).

    • Eagle367

      XC is a purely ninty franchise so all its characters are Ninty characters

    • Nhat Anh Hoang

      Yeah, sell better than Ninokuni on ps3 and same speed rate as Persona 5 on ps4 is nothing, basically, all JRPG on PS4 are nothing

    • Nhat Anh Hoang

      Splatoon sold 4.5 mil, it is niche, Halo 5 sold the same, it is mainstream

  • Dede Ogbe

    But it hasn’t even been out for a week. It came out the rear end of last week, and has only been out for three days. But yeah I agree, it’s kind of annoying fellow Brits only really care about games like FIFA and that.

  • Poopyman

    Can’t wait to play this the first game was one of my faves https://www.play-asia.com/xenoblade-2-chinese-subs/13/70bm2n?tagid=1415491

  • Stuart O’Quin

    Good initial sales, considering. I was really hoping this game would get more of a boost, with the Switch doing so well – but then I remembered the Switch isn’t selling nearly as well in the UK as it is in Japan, France, Canada, US, etc.