Watch Dogs breaks record for pre-orders of a new IP

Ubisoft has set a new record with Watch Dogs pre-orders.

The game, set to be released later this month, is now the most pre-ordered new IP in Ubisoft’s history and the second-highest pre-ordered Ubisoft game ever. If that wasn’t enough, Watch Dogs is the most pre-ordered new IP in the entire industry this year as well.

Tony Key, senior vice president of sales and marketing at Ubisoft, commented:

“These strong pre-orders are a clear indication of players’ anticipation and excitement for Watch Dogs. The teams have worked tirelessly to ensure that players will enjoy a top quality game with enormous scope, and we can’t wait to get the game into their hands.”

Gamestop pre-order sales data indicate that Watch Dogs “is the highest pre-ordered next-gen title to date and most pre-ordered new IP of the year.”

GameStop senior vice president of merchandising Bob Puzon said:

“There is massive buzz in all of our stores around Watch Dogs. Based on the current level of customer pre-orders we have received, Watch Dogs is the highest pre-ordered next-gen title to date and most pre-ordered new IP of the year.”

Source: Ubisoft PR