Reggie on Nintendo’s commitment to innovation, says his favorite meme was Wii Fit and “My body is ready!”
There aren’t many people at Nintendo that understands the company more than Reggie Fils-Aime. The former Nintendo of America president spent 15 years with the company, was in charge of many big decisions, and communicated with all sorts of staff (including top developers) throughout his time there.
In an interview with IGN, Reggie discussed Nintendo’s commitment to innovation. With everything that’s been done over the years, he said “just about every element of modern gaming was started by Nintendo.”
Reggie’s full words:
“There is a plaque in the Nintendo executive area in Kyoto that says in Japanese, ‘Create Something Unique.’ This has been Nintendo’s mantra for decades. Within the video game space, Nintendo has innovated so often… from hundreds of games, consoles, controllers and peripherals. Just about every element of modern gaming was started by Nintendo. This focus on innovation runs throughout Nintendo and into the disciplines of Sales, Marketing, Operations, even Finance. Everyone challenged themselves to Create Something Unique.”
During his time at Nintendo, there were many memorable moments and memes for Reggie. His favorite? That’d go to Wii Fit, when it was revealed at E3 2007.
Reggie noted:
“There’s a meme compilation on YouTube that I got a kick out of seeing; all my funny and epic moments in one place! If I’m pressed to pick just one favorite meme, it would have to be when we launched the Wii Fit, and I was quoted as saying, ‘My body is ready!'”
