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General Nintendo

“Currently the plan is purely Olympic Games, and it would be wrong of me to speculate about whether there is going to be Mario & Sonic, this, that, or the other.” – Sean Ratcliffe, vice president of marketing at Sega of America

I know a lot of you guys would love to see Mario & Sonic team up in something other than the Olympics. Is there any particular genre any of you would like to see the two take part in together?

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Mother 3 has one of the strongest cult followings, yet the game has not been released in North America. It’s surprising to hear that Nintendo of America President Reggie Fils-Aime is actually a fan of the title. Unfortunately, Mother 3 is not in NOA’s current lineup, even though Reggie has discussed the product with Satoru Iwata.

“I’m a big “Mother” fan. I have to set the record straight on this topic, because I have seen all of the hate comments. I’m a big “Mother” fan. Huge “Mother” fan. I would love to see “Mother” localized in our market. In fact, I’ve talked to [Nintendo president] Mr. Iwata about it because this is a game he has some history with. [pauses] But it is not on our announcement schedule. [laughs]…I am a fan of a lot of different products that aren’t on our announcement schedule…Maybe I’m going to burst some people’s bubbles, but just because I’m the president of NOA doesn’t mean that every game that I love gets published in our territory. We run a business. And so, in order for a title to be published, the development, localization, launch, volume, all needs to make economic sense.”


Since last E3, Nintendo has said that more Mario and Zelda games are in development and therefore can be expected in the future. Speaking with Japanese magazine Famitsu, Shigeru Miyamoto has reiterated the same message.

“I want to make games that are intuitively fun and haven’t been done before; games that make you enjoy owning a DS and glad there’s a Wii in your home. From that perspective, I think we need more ‘clutch’ games like that. We’re making Mario and Zelda too, of course, so don’t worry.”

Miyamoto doesn’t make it clear on whether or not he was referring to The Legend of Zelda: Spirit Tracks or a new game for Wii. However, it would be pretty safe to say that a Zelda title for Nintendo’s console is in development as well.


Here’s a huge surprise: Nintendo has been ranked the lowest on Greenpeace’s latest Guide to Greener Electronics report. Greenpeace has given Nintendo just a 0.8 score out of ten and cites that the company scored zero “on all e-waste criteria.”

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“Nintendo remains in last place with a pitiful 0.8 points out of 10, scoring zero on all e-waste criteria. The company has banned phthalates and is monitoring use of antimony and beryllium and although it is endeavouring to eliminate the use of PVC, it has not set a timeline for its phase out. Nintendo discloses carbon dioxide (CO2) emissions from its own operations and commits to cutting CO2emissions and other greenhouse gases by 2% over each previous year. However, Nintendo admits that an increase in business led to a 6% rise in CO2 emissions in 2006.” – Greenpeace

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More Than 17,000 Game Industry Professionals Converge in San Francisco for Annual Week of Learning, Networking and Inspiration

SAN FRANCISCO—March 31, 2009—Think Services’ 2009 Game Developers Conference® (GDC) hosted more than 17,000 game industry professionals last week at San Francisco’s Moscone Convention Center. The world’s largest industry-only event dedicated to the advancement of interactive entertainment attracted the full spectrum of game industry professionals from known luminaries to aspiring and established game developers, to publishers and deal makers to members of the working press. With more than 500 lectures, panels, summits, tutorials and roundtable discussions covering all aspects of the games business, plus a robust Expo and Career Pavilion, the Game Career Seminar, the 11th Annual Independent Games Festival (IGF), the 9th Annual Game Developers Choice Awards, Game Connection America, and more, the five day conference provided innumerable opportunities for sharing knowledge, discussing opportunities, making new connections and celebrating the passion and dedication of fellow game-makers. GDC returns to the Moscone Center March 9-13, 2010.

Satoru Iwata, President of Nintendo Co., Ltd. kicked-off the GDC09 main conference schedule with a keynote address providing an insight into his company’s development processes and thoughts on the opportunities developers have on Nintendo’s platforms Wii, DS and DSi . Hideo Kojima, Corporate Officer, Executive Producer and Director of Kojima Productions, delivered a second keynote address focusing on how he has conquered various development obstacles with creative game design, using the driving game design philosophies behind the Metal Gear series as reference. GDC09 also included the 11th Annual Independent Games Festival and the 9th Annual Game Developers Choice Awards. Erik Svedang’s Blueberry Garden, an exploration game set in an ever-changing ecosystem, received top honors at the IGF, while Bethesda Softworks’ epic post-apocalyptic open-world adventure, Fallout 3, received the Game of the Year Award at the Choice Awards.


Nintendo of America’s VP of Corporate Affairs Denise Kaigler revealed a few pieces of interesting information. Kaigler recently noted how Nintendo has always cared and listened to the core gamer and that core gamers have an insatiable appetite.

“We have never stopped listening and caring about the core gamer. Ever. As you know, a year ago when I got to the job and reading your site, reading some of the other sites, and reading most of all the message boards — what folks are saying about it. And they are saying, you know, Nintendo doesn’t care. It’s never been about that, right. So what I think – I am going to answer your question in a second – but how I like to explain it: So, there is the core, who have been so faithful to Nintendo for so many years and we absolutely appreciate it and recognize that. … You guys are still right there dead center, we’ve just brought in more gamers. We’ve shared the fun that you guys (the core) have had to yourselves and enjoyed for so long. We are sharing it with many, many more people. So our focus has never gone off the core, we have expanded our focus to include others. So I want to first say that. We heard you guys and we want you guys to be able to play as many games as you can play, download as many games as you can download, as conveniently as painlessly as easily as possible. So, I hope you guys were satisfied with that solution. We are certainly happy to bring it and the reaction to Mr. Iwata, when he announced it, it certainly was a validation and it was something that the industry has been waiting for.”

“Aha, there is, no, it’s true, it’s an insatiable appetite that core gamers have … and that’s what they love talking about, but we, you know what, it also energizes us, cause I think, we would be having a different conversation right now … Nintendo would be in a different place in the market if we weren’t always being, I suppose, challenged by the different gaming communities out there. But we are, we understand most at Nintendo, there’s a huge population within Nintendo that are core gamers, obviously. But we’re, we try, and I think we’re we’re giving you guys what you want by bringing back these franchises, continuing these franchise, I mean Rhythm Heaven? Rhythm Heaven?!”


Reggie Fils-Aime, President of Nintendo of America, has delivered a simple but important message to Nintendo fans similar to what has been noted by Denise Kaigler. Speaking recently on an episode of X-Play, when asked where Nintendo is in terms of more traditional content for Wii and DS, Reggie had this to say:

“What I can tell you is, it’s coming. That’s what E3 is for. We’ll be showcasing the back-half of the marketing calender and all of the content that we’ll be launching at that point. What I can tell you is be there. We’ll have some great content to share.”


Most gamers can probably agree upon the fact that E3 2008 was pretty much a big disappointment. Nintendo seems to have learned from their mistakes, however. In fact, Satoru Iwata said a few months back that this year’s E3 will be a place where Nintendo will show off new software. Nintendo of America’s vice president of corporate affairs, Denise Kaigler, briefly spoke about this year’s E3 in an interview. Though she did not say too much, there is an interesting tidbit to take away.

“I tend not to ever say that [no comment] because I was a reporter and I always hated it when people would say that to me, so I kind of wiped those two words out of my vocabulary. I will say to you, wait until E3…We don’t have anything to say about E3 before June 2.” – Nintendo of America’s vice president of corporate affairs, Denise Kaigler

As you can tell, Ms. Keigler didn’t exactly hype up this year’s event. But IGN’s Matt Casmassina was apparently told by Nintendo representatives at GDC to bring a bring a big team of editors – Something that seems to imply that this year’s E3 will be chock-full of Nintendo goodies.


“I’m very excited in the direction these titles are moving in. Next week, we plan on making a special announcement regarding the Kingdom Hearts series – please look forward to it.” – Tetsuya Nomura

It’s more that possible that this will not end up being Wii related, but I suppose we’ll see in a few find out for sure in a few days.

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Iwata Keynote GDC

Nintendo President Satoru Iwata delivers the keynote address at the Game Developers Conference, Wednesday, March 25, 2009 in San Francisco. Iwata discussed Nintendo’s role in creating better tools for game developers to introduce ideas to a marketplace that is increasingly willing to embrace new game design possibilities. (Nintendo of America)

Iwata Keynote GDC

Nintendo President Satoru Iwata delivers his keynote address at the 2009 Game Developers Conference, Wednesday, March 25, 2009 in San Francisco. (Nintendo of America)



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