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General Nintendo

Here’s a huge surprise: Nintendo has been ranked the lowest on Greenpeace’s latest Guide to Greener Electronics report. Greenpeace has given Nintendo just a 0.8 score out of ten and cites that the company scored zero “on all e-waste criteria.”

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“Nintendo remains in last place with a pitiful 0.8 points out of 10, scoring zero on all e-waste criteria. The company has banned phthalates and is monitoring use of antimony and beryllium and although it is endeavouring to eliminate the use of PVC, it has not set a timeline for its phase out. Nintendo discloses carbon dioxide (CO2) emissions from its own operations and commits to cutting CO2emissions and other greenhouse gases by 2% over each previous year. However, Nintendo admits that an increase in business led to a 6% rise in CO2 emissions in 2006.” – Greenpeace

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More Than 17,000 Game Industry Professionals Converge in San Francisco for Annual Week of Learning, Networking and Inspiration

SAN FRANCISCO—March 31, 2009—Think Services’ 2009 Game Developers Conference® (GDC) hosted more than 17,000 game industry professionals last week at San Francisco’s Moscone Convention Center. The world’s largest industry-only event dedicated to the advancement of interactive entertainment attracted the full spectrum of game industry professionals from known luminaries to aspiring and established game developers, to publishers and deal makers to members of the working press. With more than 500 lectures, panels, summits, tutorials and roundtable discussions covering all aspects of the games business, plus a robust Expo and Career Pavilion, the Game Career Seminar, the 11th Annual Independent Games Festival (IGF), the 9th Annual Game Developers Choice Awards, Game Connection America, and more, the five day conference provided innumerable opportunities for sharing knowledge, discussing opportunities, making new connections and celebrating the passion and dedication of fellow game-makers. GDC returns to the Moscone Center March 9-13, 2010.

Satoru Iwata, President of Nintendo Co., Ltd. kicked-off the GDC09 main conference schedule with a keynote address providing an insight into his company’s development processes and thoughts on the opportunities developers have on Nintendo’s platforms Wii, DS and DSi . Hideo Kojima, Corporate Officer, Executive Producer and Director of Kojima Productions, delivered a second keynote address focusing on how he has conquered various development obstacles with creative game design, using the driving game design philosophies behind the Metal Gear series as reference. GDC09 also included the 11th Annual Independent Games Festival and the 9th Annual Game Developers Choice Awards. Erik Svedang’s Blueberry Garden, an exploration game set in an ever-changing ecosystem, received top honors at the IGF, while Bethesda Softworks’ epic post-apocalyptic open-world adventure, Fallout 3, received the Game of the Year Award at the Choice Awards.


Nintendo of America’s VP of Corporate Affairs Denise Kaigler revealed a few pieces of interesting information. Kaigler recently noted how Nintendo has always cared and listened to the core gamer and that core gamers have an insatiable appetite.

“We have never stopped listening and caring about the core gamer. Ever. As you know, a year ago when I got to the job and reading your site, reading some of the other sites, and reading most of all the message boards — what folks are saying about it. And they are saying, you know, Nintendo doesn’t care. It’s never been about that, right. So what I think – I am going to answer your question in a second – but how I like to explain it: So, there is the core, who have been so faithful to Nintendo for so many years and we absolutely appreciate it and recognize that. … You guys are still right there dead center, we’ve just brought in more gamers. We’ve shared the fun that you guys (the core) have had to yourselves and enjoyed for so long. We are sharing it with many, many more people. So our focus has never gone off the core, we have expanded our focus to include others. So I want to first say that. We heard you guys and we want you guys to be able to play as many games as you can play, download as many games as you can download, as conveniently as painlessly as easily as possible. So, I hope you guys were satisfied with that solution. We are certainly happy to bring it and the reaction to Mr. Iwata, when he announced it, it certainly was a validation and it was something that the industry has been waiting for.”

“Aha, there is, no, it’s true, it’s an insatiable appetite that core gamers have … and that’s what they love talking about, but we, you know what, it also energizes us, cause I think, we would be having a different conversation right now … Nintendo would be in a different place in the market if we weren’t always being, I suppose, challenged by the different gaming communities out there. But we are, we understand most at Nintendo, there’s a huge population within Nintendo that are core gamers, obviously. But we’re, we try, and I think we’re we’re giving you guys what you want by bringing back these franchises, continuing these franchise, I mean Rhythm Heaven? Rhythm Heaven?!”


Reggie Fils-Aime, President of Nintendo of America, has delivered a simple but important message to Nintendo fans similar to what has been noted by Denise Kaigler. Speaking recently on an episode of X-Play, when asked where Nintendo is in terms of more traditional content for Wii and DS, Reggie had this to say:

“What I can tell you is, it’s coming. That’s what E3 is for. We’ll be showcasing the back-half of the marketing calender and all of the content that we’ll be launching at that point. What I can tell you is be there. We’ll have some great content to share.”


Most gamers can probably agree upon the fact that E3 2008 was pretty much a big disappointment. Nintendo seems to have learned from their mistakes, however. In fact, Satoru Iwata said a few months back that this year’s E3 will be a place where Nintendo will show off new software. Nintendo of America’s vice president of corporate affairs, Denise Kaigler, briefly spoke about this year’s E3 in an interview. Though she did not say too much, there is an interesting tidbit to take away.

“I tend not to ever say that [no comment] because I was a reporter and I always hated it when people would say that to me, so I kind of wiped those two words out of my vocabulary. I will say to you, wait until E3…We don’t have anything to say about E3 before June 2.” – Nintendo of America’s vice president of corporate affairs, Denise Kaigler

As you can tell, Ms. Keigler didn’t exactly hype up this year’s event. But IGN’s Matt Casmassina was apparently told by Nintendo representatives at GDC to bring a bring a big team of editors – Something that seems to imply that this year’s E3 will be chock-full of Nintendo goodies.


“I’m very excited in the direction these titles are moving in. Next week, we plan on making a special announcement regarding the Kingdom Hearts series – please look forward to it.” – Tetsuya Nomura

It’s more that possible that this will not end up being Wii related, but I suppose we’ll see in a few find out for sure in a few days.

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Iwata Keynote GDC

Nintendo President Satoru Iwata delivers the keynote address at the Game Developers Conference, Wednesday, March 25, 2009 in San Francisco. Iwata discussed Nintendo’s role in creating better tools for game developers to introduce ideas to a marketplace that is increasingly willing to embrace new game design possibilities. (Nintendo of America)

Iwata Keynote GDC

Nintendo President Satoru Iwata delivers his keynote address at the 2009 Game Developers Conference, Wednesday, March 25, 2009 in San Francisco. (Nintendo of America)


Hideo Kojima has told IGN that he is working on a new title. He made no mention of the genre or platform the game is being developed for, but he did say that an announcement can be expected at E3. Here’s hoping that Mr. Kojima is developing a project for the Wii – but that may just be wishful thinking.

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Even though Satoru Iwata’s GDC keynote was filled with great news for hardcore gamers, the Wii storage solution, VC Arcade, and even the announcement of a new Zelda is not the biggest news for today. According to Geoff Keighley, there is still one more surprise. As can be quoted by Mr. Keighley, the big surprise “comes later today.” For clarification purposes, know that this might not necessarily be related to Nintendo.


33-year-old Robert Snively was arrested at 1:30 a.m and was charged with disorderly conduct. Snively was playing Guitar Hero, but apparently he was doing so rather loudly. Police officers arrived at the man’s house after complaints were received from neighbors. The police issued Snively a citation after hearing his excuse. He said that he became very excited while playing with a friend online, but police obviously did not believe that was an important reason to disrupt the neighborhood. Snively will need to go to court in April as a result of repeat offenses.



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