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Disney Infinity intended to act as replacement for licensed games

Posted on July 29, 2013 by (@NE_Brian) in News, Wii, Wii U

Licensed games often tend to bomb from a critical standpoint, nor are they system sellers. So it makes quite a bit of sense for Disney to take a step back from this market and instead use the upcoming Disney Infinity title to promote new films.

You may have noticed that new releases such as Monsters University and The Lone Ranger did not receive their own video games. Instead, they’re getting their own Play Sets in Disney Infinity. We’ll likely be seeing similar promotion for future films, according to producer John Day.

Day told MCV:

“They serve as a perfectly adequate replacement for a standalone licensed product. We already use Infinity to support films and even events at the theme parks. That is part of Infinity’s purpose. The value there is really high and I’m prepared to stand behind any of those as excellent games by themselves.”

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