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How Nintendo refined Directs

Posted on February 13, 2022 by in Features, Videos

For a long time now, Directs are the primary channel in which Nintendo communicates with its fans. These presentations provide updates about what’s being developed internally and always keeping the cycle of hype alive.

With more than ten years of producing these videos, Nintendo evolved a lot, changing the format and trying to create better and more entertaining presentations. Since 2017 it seems that they finally found a good formula, usually bringing a lot of new and exciting announcements. In the video below I analyze Directs to understand how Nintendo managed to refine the formula. You can watch it down below.

If you’re looking for more video content from us, view a recent piece we published here in which we discussed the influence Zelda: Breath of the Wild has had on other games. You may also want to watch our video here going over how Super Mario 64 and Banjo-Kazooie laid the groundwork for 3D platformers. And with Xenoblade Chronicles 3 having been announced just a few days ago, have a look at a video here in which we highlight why Monolith Soft has been the greatest acquisition for Nintendo.

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