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Nintendo Directs

For a long time now, Directs are the primary channel in which Nintendo communicates with its fans. These presentations provide updates about what’s being developed internally and always keeping the cycle of hype alive.

With more than ten years of producing these videos, Nintendo evolved a lot, changing the format and trying to create better and more entertaining presentations. Since 2017 it seems that they finally found a good formula, usually bringing a lot of new and exciting announcements. In the video below I analyze Directs to understand how Nintendo managed to refine the formula. You can watch it down below.


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