Iwata says Nintendo is “thinking about a new business structure”
Posted on January 17, 2014 by Brian(@NE_Brian) in General Nintendo, News, Podcast Stories
During a press conference held earlier today in Osaka, Japan, Nintendo president Satoru Iwata said that the company is “thinking about a new business structure.”
Iwata’s comments seemed to come in response to the rise of the mobile/tablet space. In light of the expansion of smart devices, Iwata mentioned that Nintendo is “naturally studying how smart devices can be used to grow the game-player business.”
His comments in full:
“We cannot continue a business without winning. We must take a skeptical approach whether we can still simply make game players, offer them in the same way as in the past for 20,000 yen or 30,000 yen, and sell titles for a couple of thousand yen each.
“We are thinking about a new business structure. Given the expansion of smart devices, we are naturally studying how smart devices can be used to grow the game-player business. It’s not as simple as enabling Mario to move on a smartphone.”
