This information comes from Satoru Iwata…
“I now regret that we didn’t tie up with someone outside the company to market the Wii. If we had done that, the fate of the Wii might have been different. Now I am aware that we should not rely too much on ourselves. You will see what I mean by this when we market the 3DS and the Wii in the future.”
Iwata’s statements are somewhat vague… so that makes things a bit confusing! Some people believe that he was referring to working with third-parties to produce content for the Wii, though that isn’t entirely clear.
