LEGO-branded games sold 1.6 million units in 2013, is currently the second best selling franchise of 2014
Warner Bros. Interactive has revealed today that their LEGO franchise of games– most recently LEGO The Hobbit, which comes out next month– has been a great success for them over the past few years, revealing that it not only sold 1.6 million units last year, but is the number two selling franchise so far in 2014:
“Since the start of 2013, WBIE has sold 1.6 million LEGO games, and it is currently the second biggest game franchise in 2014 year-to-date in terms of units sold, with 420,200 units. Another strong week could see the LEGO game franchise take the number one franchise spot.
“They also completely buck the sales trend with a huge shelf life. LEGO games are no longer seen as kids products and we ensure they’re available on all platforms, both physically and digitally.”
– Warner Bros. Interactive UK sales and marketing director Spencer Crossley
Crossley says he believes strong sales will continue into the new year, and that Warner Bros. has plans to expand the franchise onto new platforms going forward.
