Level-5 on the creation of Youkai Watch, anime, international expansion “in consideration in a big way”
In the latest issue of Famitsu, Level-5 CEO Akihiro Hino commented on a wide array of topics pertaining to the Youkai Watch franchise. This includes the creation of the actual IP, the anime, Youkai Watch 2, and more.
Head past the break for Hino’s comments.
“We’ve created a lot of different IPs, and I figured it was about time that we made something like Doraemon, that could be loved by many people over a long period of time. That was the start of it. I researched what would give something appeal and longevity, and pondered what would be relatable to people and developed the open world RPG that children could play, Yokai Watch. I think title’s popularity is the fruits of trial and error.”
“Anime is content that is offered for free, and I strongly promote its use. The [Yokai Watch] anime focuses on problems that modern children face and is made so that the audience can laugh off such problems and be entertained as well.”
“Keita isn’t a child who always does the right thing, but has his own flaws as well, like trying to watch naughty TV shows late at night or making fun of people. Keita’s actions are depicting what is ‘normal’ for modern children. He’s not a good boy, but someone who says what he thinks. I believe that character setting made him very relatable to people.”
“I’m working on bringing out a third yokai that is different from those 2. It’s like with a variety show – you don’t continue with the same members all the time, but switch them out every now and then to change the atmosphere. That’s what makes a show last longer. I believe that Yokai Watch needs such a device.”
“When planning the first Yokai Watch, I already thought to release the sequel as 2 different versions. Children like having things that other people don’t have, so from a marketing perspective, having 2 versions is a good idea. Also, a lot of people play Yokai Watch with their parents. Where people would have some hesitation about getting 2 copies of the same game, if you have different versions, it’s a lot easier for them to buy both.”
“The key for a long-lasting hit piece of entertainment is whether the business side like merchandise, games, and movies is successful. That’s why you develop commercial goods necessary for cutting edge entertainment and include the latest features in your games.”
On another important note, international expansion for Youkai Watch is “in consideration in a big way.”
