Nintendo EAD and SPD officially merged, breakdown of new divisions
Posted on September 15, 2015 by Brian(@NE_Brian) in General Nintendo, News
Nintendo has officially confirmed that its EAD and SPD divisions have merged. In the wake of news about the company’s new president and plans for “a large-scale” restructure, it was assumed that the two sides would be combined.
Here’s what Nintendo says about the merging of EAD and SPD:
Establishment of the Entertainment Planning & Development Division
We will integrate personnel who are involved in the development of software for Nintendo platforms and smart devices in addition to work associated with effective utilization of character IP, and in order to create a structure that operates efficiently and rapidly, the Entertainment Analysis & Development Division and the Software Planning & Development Division will be consolidated into the newly established Entertainment Planning & Development Division.
Nintendo is also establishing two new divisions: the “Platform Technology Development Division” and “Business Development Division”. These two are primarily involved with hardware and business/IP respectively.
Nintendo shared the following information about both divisions:
Establishment of the Platform Technology Development Division
We will integrate personnel responsible for the technology development essential for Nintendo’s hardware formation such as hardware, OS, development environment and network, and in order to create a structure in which we can more broadly and efficiently conduct technology development necessary for new products and services, the Integrated Research & Development Division and the System Development Division will be consolidated into the newly established Platform Technology Development Division.
Establishment of the Business Development Division
We will newly establish the Business Development Division, a division with the aim of refining the business model for the dedicated video game system business, and creating and making profitable the smart device business and the new business that utilizes character IP.
