Nintendo on approach to releasing new hardware, will make announcements when the time is right

Right before E3, the rumor mill was swirling with the possibility of Nintendo potentially announcing an upgraded Switch model. Bloomberg in particular has published a few reports regarding a 7-inch OLED device that is capable of a 4K docked resolution. The site has reason to believe that it will be out later this year.

In an interview with The Washington Post, Nintendo of America president Doug Bowser weighed in on the company’s approach to releasing new hardware. As part of that, he indicated that announcements will be made only when the time is right.

Bowser said:

“We are always looking at technology and how technology can enhance gameplay experiences. It’s not technology for technology’s sake. It’s how specifically can technology enhance a gameplay experience. And then where do you apply that technology? Do you want to apply it on current existing hardware or platforms, or do you want to wait for the next platform? And then what’s the right gameplay experience with that? There’s a host of factors that goes into it, and it’s something we’re always looking at.”

Bowser added that when it comes to Switch, the console is “redefining what a console life cycle can look like, and the vibrancy of that overall life cycle with a strong cadence of content.”