Nintendo UK talks New 3DS – demographic, XL to be initially more popular, 3DS lifespan
MCV has a short interview up with James Honeywell, Nintendo UK’s head of consumer marketing. We’ve picked out a few excerpts below. Honeywell commented on topics such as who Nintendo is targeting with the New 3DS, which model will be more popular, and more.
On who Nintendo is targeting with the New 3DS…
Our first customers will be those who already own a Nintendo 3DS and are very active. This will be followed by kids and new customers as we roll out more new titles and increase our marketing throughout the year. We are aware that many people just received new units at Christmas so we won’t be targeting them directly for now.
On what features are expected to be the big selling points…
With many Ambassador units already out in the hands of UK fans we’ve managed to gain some great insights into what people are enjoying. Top of the list for those who’ve had hands-on experience is the new super stable 3D, new controls and even the customisable cover plates.
On which model will be more popular…
Based on the performance in other markets and who is pre-ordering we expect the New Nintendo 3DS XL to initially be the biggest seller but as we push out our communications to wider audiences during the year we hope that New Nintendo 3DS will come into its own. With both hardware offering different advantages we hope the combined effect will make this a bigger year for Nintendo 3DS overall.
On how much life the 3DS has left…
While it might be four years old we Nintendo 3DS continue to have a strong performance in this year and beyond. With more great titles on the way and a new enhanced version of the hardware already here we’re set for some exciting new adventures.
