Reggie – not worried about the competition, focusing on fun, “lots of activity” happening with VR / AR
This information comes from Nintendo of America president Reggie Fils-Aime…
“Our focus is making sure we launch great games — making sure that we continue to support not only Nintendo Switch, but also the Nintendo 3DS family of consoles. f we do our jobs with great games as well as making sure there’s enough hardware out in the marketplace, then the stock price will take care of itself.”
“Our demographic is much wider. We want consumers from 5 to 95 playing our games. And by doing that we go down a path that makes our IP much more accessible. We’re much more family-friendly. We have a range of content for the most core gamer to a child who is wanting to get into gaming for the first time. So it’s a different approach for us, and that approach is winning.”
“We are fortunate that we have had a series of phenomenons. Whether it’s been Pokemon Go, or our NES classic that we launched last holiday season, and now Nintendo Switch. What we want to do is create these games and these new executions that the consumers feel they absolutely have to go buy.”
