SEGA: “huge emphasis on quality” with Sonic, wants him to be “an entertainment icon”
Over the past year, SEGA has often spoken about wanting to ensure that the series returns to quality. This is something that Sonic Team head Takashi Iizuka and Sonic chief brand officer Ivo Gerscovich reiterated in the latest issue of MCV.
First, Iizuka said: “We want to release good titles to all the players, and that is the challenge for us moving forward – making sure our games are great.”
Gerscovich spoke about the Sonic franchise as well, offering the following comments:
“SEGA is really – as of this last year – putting a huge emphasis on quality. One of the things about Sonic Boom: Fire & Ice is that we held the title for a year, which is not something SEGA has traditionally done, but this focus on quality is really about trying to take Sonic back to where it used to be.”
“We are really focused on turning Sonic into an entertainment icon, not just a games icon. We want to go across all platforms and elevate his status even further, which explains why we are doing so much.”
Gerscovich also said that there are a “lot of new announcements” to come for Sonic.
