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SEGA talks again about Sonic, bigger focus on quality, appealing to new and old fans

Posted on October 30, 2015 by (@NE_Brian) in General Nintendo, News

SEGA has once again commented on the Sonic franchise, plus what fans can expect in the future.

Chris Olson, SEGA of America’s chief operating officer, highlighted two key points while speaking with Polygon. He pointed to “a greater focus on quality” as well as interest in appealing to new and old fans. Additionally, SEGA isn’t looking to rush Sonic titles out the door.

Olson’s comments in full:

“(SEGA) wants to bring Sonic to where gamers are. …there’s still a very large-sized audience with old-school Sonic fans who grew up with the Genesis. We have an obligation to the fans of Sonic and the consumer.”

“The business is always a conflict of weighing bringing a title to a market and making the yearly plan versus maybe waiting and bringing something else. You can see that on the mobile side of things. In the earlier day of mobile development, there was a tendency to bring things out immediately. Those days are … gone. Consumer expectations have been raised.”

“Video game development is a pretty chaotic thing, and it’s important not to rush things, because we want to be sure we’re bring out the most polished thing. When we look at bringing Sonic to modern-day gamers, we … obviously want to appeal to as many people as possible but still focus on what it means to be Sonic and a Sonic game. Maybe that might lose some fans along the road, but we’re picking up new fans that will hopefully grow with us as Sonic grows.”

Olson also said SEGA will continue to “[evaluate] different ways to bring cool experiences” based on Sonic, it will do so with an increased emphasis on combining “cool” with “quality.”

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