Doug Bowser, Nintendo of America’s Senior Vice President of Sales & Marketing, gave TechCrunch an interview at E3. Below are a couple of his key statements:

On the NES Classic:

“We’ve learned a lot from the NES Classic. We’ve learned there’s a real passion for retro gaming. The NES Classic was originally intended to be a holiday item and obviously there was high demand. So we doubled down and continued to produce it as we went into the next quarter. But we decided we wanted to focus on other areas. So we’re not producing any more at this point. But we’ve learned a lot.”

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Doug Bowser is now Nintendo of America’s VP of sales and marketing

Posted on 8 years ago by Brian(@NE_Brian) in General Nintendo, News | 14 Comments

Nintendo of America brought on Doug Bowser as its new VP of sales last May. Over a year later, he’s now received a promotion.

Bowser has become the company’s senior vice president of sales and marketing. His new role will help cover the position held by Scott Moffitt, who left Nintendo of America about a month ago.

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Nintendo of America hires Doug Bowser as new VP of sales

Posted on 10 years ago by Brian(@NE_Brian) in General Nintendo, News | 41 Comments

Today, Nintendo of America announced that Doug Bowser has been hired as its new Vice President of sales.

Bowser “will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo’s product lines.” He’ll also “manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.”

Bowser previously worked at Electronic Arts. He joined the company in 2007 and most recently acted as the Vice President of Global Business Planning. Before his role at EA, Bowser worked at Procter & Gamble in a number of sales leadership roles in Asia, Latin America and the U.S.

Bowser will report to Nintendo of America’s Executive Vice President of Sales & Marketing, Scott Moffitt. Moffitt said of today’s announcement:

Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience. I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.

You can read today’s announcement in full below.