Nintendo UK says Mario Kart 8 harnesses Wii U’s capability, could “broaden Wii U’s horizons”, more
Posted on 10 years ago by Brian(@NE_Brian) in News, Wii U | 5 Comments
MCV has published a few new comments from Nintendo UK’s Mario brand manager Roger Langford.
Langford first spoke generally about the racer, stating that it “really harnesses the capability of Wii U”.
“Mario Kart 8 really harnesses the capability of Wii U, it has HD graphics and runs at 60 frames per second constantly in single and multiplayer. There are lots of tweaks in the game that on the face of it might not sound like much. But we are looking to seed these bits out to the core Mario Kart fans via our online and social media campaign, and get that word-of-mouth and buzz up to launch. So that when we get to release day, we have the big TV campaign to make the big splash, but also the fans are raring to go.”
Langford also mentioned how Mario Kart in general tends to be one of Nintendo’s “killer titles” and each entry tends to take advantage of the company’s hardware.
“Mario Kart is one of our killer titles. Looking back at Super Mario Kart and then moving through the ages, you can see how integral Mario Kart is to Nintendo hardware. It always brings out the best in whatever hardware it is on. Super Mario Kart was one of the first two-player racing games out at the time. The N64 version was one of the first to allow four-player split-screen play. Then the DS version encouraged wireless download play, and Wii had its online functionality.”
From a commercial standpoint, Langford believes “that Mario Kart 8 can be the catalyst that will broaden Wii U’s horizons.”
“I certainly feel that Mario Kart 8 can be the catalyst that will broaden Wii U’s horizons. It’s very important for us that we have a successful launch and continue the promotion throughout the year and beyond.”
Last but not least, Langford spoke about Nintendo’s offer that provides consumers with an additional free Wii U title on the eShop with the purchase of Mario Kart 8.
“That offer lends itself perfectly to those people looking to buy into Wii U. You pick up the Mario Kart 8 bundle, and you can also download Wii Party U or Nintendo Land if you’re getting it for the family, or if you’re a Mario fan you can get New Super Mario Bros U. We also cater for more core gamers, as well, with Monster Hunter 3 and The Wonderful 101. We are offering that variety because Mario Kart 8 does attract such a broad demographic.”
More: interview, Mario Kart 8, Roger Langford, top
Nintendo’s UK marketing campaign for Mario Kart 8 will run through the end of 2014
Posted on 10 years ago by Brian(@NE_Brian) in News, Wii U | 14 Comments
Nintendo is planning an extensive marketing campaign for Mario Kart 8. The campaign, which has already started through social media, will last through the end of 2014. Online and TV activity will kick off on May 30.
Nintendo UK’s Mario brand manager Roger Langford told MCV:
“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season. For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.”
