Tezuka on why Super Mario Maker doesn’t have all content unlocked right away
Not all of Super Mario Maker’s content is available to players as soon as they boot up the game. Basically, you need to play around with the level editor for about 15 minutes before new tools and items are added.
In the latest issue of EDGE, Nintendo producer Takashi Tezuka spoke about Super Mario Maker’s unlock system. He told the magazine:
“This decision was part of our basic policy. We wanted the rewards to increase as you became more familiar with the game and to look forward to what would unlock the next day,” he says. “From our testing, we learned that if too much was available all at once then many players weren’t sure what they should do and didn’t have as much fun with the game. However, I do understand the feeling of wanting to unlock things earlier.”
Nintendo did end up changing Super Mario Maker’s unlock system right before launch. Previously, players would need to wait several days to unlock all of the game’s content.