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Updated: Delayed to Tuesday – Amazon seems to be teasing an amiibo announcement for Monday

Posted on July 13, 2015 by (@NE_Brian) in General Nintendo, News

Update (7/13): Amazon’s announcement was expected today, but it has been pushed back to tomorrow due to the passing of Nintendo president Satoru Iwata. The same representative from the retailer posted the following on Reddit about a half hour ago:

Hey everyone. I know how excited you are for what we have in store, but my team just had a discussion, and out of respect for Satoru Iwata, we’re going to be delaying our announcement by one day. Iwata was a visionary that had a near-immeasurable impact on the industry as a whole, and we didn’t want to simply ignore that and push forward without acknowledging. RIP Satoru Iwata.


Amazon is gearing up for some sort of amiibo announcement on Monday. Over on Reddit’s amiibo board, one of the retailer’s representatives made a topic titled: “No, Esteban! Not until Monday!”

Some of you might be wondering what the image above is about. Furthermore, you may be curious as to who Esteban is. This handy explanation should sort things out for you:

Esteban was an Amazon employee who gave this sub some info about when certain Amiibo would go live on the site. A cult following resulted in Amazon posting a picture of a rooster on Twitter. Allegedly, the rooster is Esteban.

So this picture, from AmazonJosh, likely implies that something big and Amiibo-related will occur on Monday, and the tie around his beak is to keep Esteban’s mouth shut so as not to spoil the surprise.

Basically, some sort of amiibo announcement is happening at the beginning of next week. Maybe a restock of figures? That’d certainly make sense given how amiibo have been reappearing at stores such as GameStop and Target.

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