Marvelous says Senran Kagura has many female players, talks about the series' sexual nature - Nintendo Everything

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Marvelous says Senran Kagura has many female players, talks about the series’ sexual nature

Posted on October 9, 2017 by (@NE_Brian) in 3DS, General Nintendo, News, Switch eShop

GamesIndustry spoke with Marvelous marketing manager Michael Fisher to talk all things Senran Kagura. One topic discussed is the audience playing the series, which might be somewhat surprising.

Fisher said that quite a few female players are giving Senran Kagura a shot – around 30 to 40 percent. Gamers aged 20 to 25 are also the primary demographic.

Fisher noted:

“A good portion of our fanbase is actually female. Probably 30% to 40%, for sure. Age-wise, 20 to 25 is the main bracket – not teenagers. Everyone I know who plays the game and likes the series falls within that category. It’s a surprising thing.”

Senran Kagura has experimented with different genres over the years, but one thing remains the same: its sexual nature. Fisher spoke about that aspect as well, mentioning:

“If you were to ask a fan, they would tell you about the deep story and all the characters involved – and there is a lot of that. The thing is you can’t ignore the sexual nature to it: the artwork, the graphics. It’s gratuitous, but it’s meant to be and it’s in such a way that it can almost be viewed as tongue-in-cheek in a lot of ways.”

“It’s part of the identity of the game. To take that away would be like losing something – and obviously all the fans would get really angry. Also, don’t forget that kind of stuff is hugely popular in Japan. The games do really well there.”


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  • MagcargoMan

    “If you were to ask a fan, they would tell you about the deep story and all the characters involved – and there is a lot of that.”
    They also totally read PlayBoy for the articles.

    • Don Zaloog


    • NepNep52

      The story is the only reason to play Senran Kagura, aside from the gameplay. It’s actually really well written, and full of feels moments.

      • Steve Baltimore

        When all people want to see is the fanservice, that is all they will see. This applies to any franchise. Its honestly their loss.

        • MagcargoMan

          Yeah, you’re right. It’s a deep game that we just don’t get. Truly a game where you run about and defeat anime girls by stripping them of their clothing with every attack is avant-garde stuff us lowly plebians will never be classy enough to understand.

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          • Ariol Limage

            U see what u wanna see. It’s a great series that has sexual aspects

          • MagcargoMan

            No I see what’s there and what the “appeal” is supposed to be.

          • Velen (Not WoW)

            No, you’re being judgemental and presumptuous, which doesn’t help your case, Mag.

            People are capable of liking something like this beyond base desires.

          • Ariol Limage

            Hey, if all u see is the fan service, I guess that’s all u will see.
            It’s a very fun game. If u haven’t played it, don’t be so judgemental.
            Estival Versus & Peach Beach Splash are pretty fun to play.
            Fanservice, or not.
            U are acting like people can’t enjoy the game itself just cuz it shows skin.

          • MagcargoMan

            So you’re pretending it’s just there for no reason then? Don’t be daft, it’s a significant part of the draw, and you know it.

          • Ariol Limage

            As I said, fan service, or not, it’s still fun. Didn’t say it was there for no reason. Don’t be daft, lol.
            Every game, or anything at all, has a draw. U just nitpick cuz of the fanservice.

          • MagcargoMan

            Not a nitpick, if a game doesn’t have good gameplay and uses fanservice as cheap bait to get people to buy it, it should be judged for doing so.

          • Steve Baltimore

            If you never played it how do you know. Its not about class, its about being judgmental. Which you seem to be really good at.

          • MagcargoMan

            You sound awfully defensive. I wonder why that is…

          • Steve Baltimore

            I just stated a fact, you take that as you will.

          • MagcargoMan

            Lol at this “interpretation” excuse you’ve been using this whole time.

          • Steve Baltimore

            How can you interpret something you never played, nor know anything about? I’ll answer that for you, you can’t. If you don’t like the premise of the series that’s all good and well there is tons of choice out there for all of us. However, you don’t have the right judge those that do, nor do you have the right to comment on it since you never played it.

          • MagcargoMan

            Faulty argument. I don’t need to play Call of Duty to know it’s a first person shooter. Shocklingly enough, there’s a little thing called “footage” that exists. Maybe you’ve heard of it.

            I haven’t played Sonic 06. Guess I’m not allowed to say it’s a bad game.

          • Hidden Flare

            I hear people never played much sonic games and say most of it is bad. The ‘mania is the only good sonic game after a long time’ is one annoying thing I hate that people who are misinformed use as their argument.

          • MagcargoMan

            Only classic fanboys pretend Mania is the only good Sonic game in a long time. Generations was great and I’m not even a Sonic fan.

          • Hidden Flare

            You aren’t really backing yourself up. Even the most weirdest looking games and things with a good amount of fan service can be great games. Like sexual elements like Bayonatta had or anime video games that take a lot of elements like the fan service from their anime can still be good games. I think if you are saying a game is bad only cause of fan service you aren’t look around at it enough.

            Maybe Im getting the wrong interpretation from ya but I do think you are not backing yourself up well.

          • MagcargoMan

            “You aren’t really backing yourself up. ”
            Here’s some gamplay footage:

            I mean, look at the enemies. Even before they are stripped of clothing literally the only skin their outfits show is their cleavage. You can’t even see their faces. And even when fully stripped their faces are covered.

            As the gameplay itself it’s a Musou-style game so it’s bound to get repetitive fast. It’s just mowing down enemies moving onto the next area.

          • Hidden Flare

            You can see heir hands and necks if you look :p.

            But seriously, I think Japan looks at sexiness as we look at blood, something that helps the experience. I don’t know their culture like an expert but I think it is interesting and kinda understanding.

            I won’t say much on gameplay, only played one musou game before so I can’t speak much on the game. Maybe this is releaxing, maybe it gets harder (IT is the first levels). Can’t say really.

            Either way just your opinions. I LIke to hear from those who know who know the series and game

      • TsukuyomiMagi99

        Estival Versus actually told a dark but moving story. It dealt with the concept of dealing with and accepting loss. Yeah Kagura can be sexy goofy fun but it also can tell a good story when need be.

      • Don’t forget about the music 😀 it has a pretty good OST

    • Well, back in the day, Playboy actually was read for the articles. Sure, the pin-ups were a selling point too, but it was a magazine of fashion, culture and lifestyle for men. And also had good political information that drew in other audiences.

      So, yeah. Having fanservice or sexuality doesn’t meant something can’t be of quality and other places and enjoyed for that.

      • Velen (Not WoW)

        I think the whole that idea that having fanservice or sexuality in a game automatically denotes low quality is a delusion that needs to be broken.

        Bayonetta is another perfect example of fanservice in a game that is still of quality.

  • Hime☆Sama★

    Girls like boobs too!

    • True. I can’t get enough of them. (Just wish I had more male-focused fanservice in my life too.)

  • Tlink7

    I doubt that ”woman player %” very much lol

    • amak11

      I think you underestimate 50 Shades of Grey

      • Tlink7

        I don’t think that’s a very good comparison xD

        • ronin4life

          Sex sells. Even to women.

          • Tlink7

            Yeah, but one is a novel about an average, everyday woman getting sucked into the BDSM world by a sexy, young, MALE millionaire, whereas the other is a fighting game where unrealistic cartoon ladies expose their body to the camera every chance they get. Most women aren’t gay, so they are generally going to prefer the former to the latter 😉

    • I actually buy that. But I can only believe that recently, because all of sudden, I notice a lot of the women I follow are slowly getting into SK. I doubt it was originally that percentage in the West, but women do like series like Food Wars.

      As for the JP demographic; I can see that even more actually. Japanese women do their share of reasonable criticism of fanservice like this (for how much it’s geared at male gaze than female, and how often underage characters are sexualized), but there’s also pretty significant portions of women that enjoy this (whether they’re critical of it or not).

      Kind of like how a good number of hentai and ecchi artists (mainstream/professional and doujin) are actually women, even for male-aimed stuff.

    • hi v3.0

      You’ll be surprised about how a lot of woman like fanservice stuffs in games/anime

      • Tlink7

        I’m sure they like fanservice, but probably aimed at them 😛

  • Tlink7

    I’d be inclined to say the same, but I don’t really know much about Japanese society

  • Lol, don’t make excuses. If your games aren’t as good without anime tiddy, they weren’t good to begin with.

    • KnightWonder

      Having played the games since its beginning, they’re actually pretty fun. Resembling more of Dynasty Warriors, with large horde like battles, with each character being given a special outfit and move that matches their personality.

      • I was referring to “It’s part of the identity of the game. To take that away would be like losing something”

        • Ronnie Millan

          That’s not even close. It would be more comparable to something like Mario not having his signature cap or Link having actual spoken dialogue, rather than implied dialogue. Every series has something as part of its identity that it can’t lose and for Senran Kagura that just so happens to be its mix of wonderful storytelling and large amounts of fanservice.

          • Link lost a lot of his trademarks in BotW and look what happened to those sales. His point is BS. No video game will ever be objectively improved by oversized melons, stripping, and jiggle physics.

          • KnightWonder

            Uh when did I say that? Also, to get rid of such things would be taking away what makes Senran Kagura stand out among most other games.

          • MagcargoMan

            If that is all it has to stand out then that speaks volumes about the gameplay.

  • Maxo

    “Deep story” i leld

    • JoJo

      I leld hard.

  • Hidden Flare

    I am curious if people here actually played their games or are they just going off what they see. Just because something has a big emphases on fan service doesn’t make it bad. Maybe he says this cause japan views fan service very differently from the west.

    • KnightWonder

      I’ve played every game in the series, including the spin-offs.

      • Hidden Flare

        and uhh your thoughts?

        • KnightWonder

          It’s fun. It’s a lot like Dynasty Warriors, where you’re going around, beating up large groups of enemies, before encountering another ninja to fight against. The games also don’t take themselves too seriously. There are some serious moments, but most of the time, they know what they are. The games aren’t the most technically sound, though. Framerate drops do occur, though, not that badly, when you’re defeating a lot of enemies. I also have to give credit to the character designer, they made each character look very different, and their personalities are nice too. You can go from Asuka who’s kind of the more down to Earth character, to Katsuragi, who’s caring, but also a perverter (yes, there is a reason for that), to Yumi, who’s the soft spoken maiden of ice, and a brave leader, though, can be a bit naive at points, to Murakumo, who acts pretty serious most of the time, though, revealing her true face behind her demon mask causes her to fall back into a much more shy exterior. Mostly because she doesn’t consider herself that attractive, compared to the other girls.

          Yes, the games do rely on a lot of fanservice, but underneath it all, it’s a very quirky, self-aware, fun series that others could get into.

          • Hidden Flare

            Oh very interesting and a lot of details. You do make it sound like there is a lot to this game.

            And having a good sense of self-awareness is a good thing to show its not all serious.

  • Illustrathor

    Possible, my girlfriend introduced me to Senran Kagura and she is even more pissed about this trash bs they Release for the switch…

    • Out of curiosity, why would she be mad at that? The series started on the 3DS and was exclusive to it for a while, so isn’t it natural that the series continue (in some form) on a Nintendo portable/hybrid?

      • ronin4life

        Maybe she is mad because the series isn’t continuing on Switch and this spin-off is a slap in fans faces?

        • That makes more sense than what I thought.

  • R.Z.

    I’m really not bothered by fanservice when it’s self aware, tongue in cheek as they say, and well integrated in a game. I think SK does that pretty well.
    What bothers me is when it’s out of tone with the rest of the game and feels gratuitous (which I don’t really think is the case with SK since it’s pretty much built around that), and most games do it like that unfortunately.

    Also I’ll just leave another complaint about the series gracing the Switch only with doubtful spin-offs instead of actual episodes.

  • YamiryuuZero

    I know many girls that would love playing Senran Kagura, either for the gameplay or for the sexual content.
    Contrary to what SJW and anti-gamergaters would want you to think, girls enjoy how women are portrayed in games.

  • TsukuyomiMagi99

    The only thing I didn’t like about this article was its passive aggressive potshot at the males who enjoy this series. Apparently liking something like Senran Kagura means that you have the mentality of a 14 year old teenager.

  • SetzerGabbiani

    The thing is, he’s not wrong. I remember being somewhat flabbergasted at how involved the story actually was when I first played SK:Burst. Exposition for the characters and everything. Yes, the visuals are somewhat arousing, but it actually tries hard to be something more than big boobs, clothing destruction, and compromising positions.