Reggie says the 4K audience is “a bit too limited,” talks fan feedback
Don’t expect Nintendo to pursue 4K gaming anytime soon. While that’s something other console manufacturers are starting to focus on, Nintendo of America president Reggie Fils-Aime believes that the audience is currently “a bit too limited.”
That’s what Reggie shared with The Verge during an interview last week. He stressed the importance of Nintendo reaching as many people as possible and having them engage and enjoy the company’s various games.
Reggie’s full comments:
“The Nintendo mission is to reach as many consumers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.
That’s the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon. Going against a more limited consumer pool, a higher price point, requiring investments in other ways — 4K TVs, what have you — that is a strategy that for us, candidly, is a bit too limited.”
In the same interview, Reggie also discussed the topic of listening to fan feedback. He said the following:
“We certainly look at what our community is saying. But arguably, if all we did was listen to our community, we would be creating content against a handful of [intellectual property] with a handful of feature sets, because that’s typically what the consumer focuses in on. Things that they know, things that they’ve seen before.”
