Reggie talks using mobile devices for marketing, Nintendo TVii will see continued updates, more - Nintendo Everything

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Reggie talks using mobile devices for marketing, Nintendo TVii will see continued updates, more

Posted on October 29, 2013 by (@NE_Brian) in General Nintendo, News, Wii U

Reggie Fils-Aime

Nintendo doesn’t plan on putting any of its franchises on smartphones. However, that doesn’t mean the company is opposed to the use of such devices entirely.

Nintendo of America president Reggie Fils-Aime, speaking with CNET, spoke about how Nintendo is consistently considering the mobile space from a marketing perspective. He also pointed out the importance of exclusive IPs like Mario and Zelda so that consumers understand they can only experience these series by picking up Nintendo hardware.

“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”

“That’s why we’re so focused on having content exclusive to our platform. When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model.”

Later in the discussion, Reggie once again touched on the Wii U’s sluggish start and noted that sales will improve with the arrival of software, which has already started.

“In the end, the consumer wants to be entertained. They want to play great software, and we feel very good about the plethora of software behind our platforms.”

Lastly, Reggie confirmed that Nintendo will continue to update Nintendo TVii. It’s all about games in the end, though.

“It’s going to be a viable, ongoing piece of our platform (Nintendo TVii). Our proposition is on the backs of games. That’s how we see driving the business going forward.”


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  • Luffink

    Do you know what would be a good start with the TVii updates? That the service could start working in Europe already

    • Daldrakar

      Agree I would love it in Australia.

    • How about this. I think if the TVii software allowed the user to build a custom remote. Lets say you you had a tv, cable box and a sound bar. In this setup you would want to add one power button to turn all three, a volume button to adjust volume on the sound bar and the cable box controls ie guide, record ect… Drag and drop interface. It needs more options for steaming. I think TVii would be better if the app doesn’t change when you find something to watch on a streaming service. All self contained in TVii, no waiting

      Think of it as a universal digital wii u remote customized for each users entertainment system. This way Nintendo could compete with xbox one via the home entertainment system front. The voice control is cool on the xbox one but it could become annoying because someone else could control it with there voice. Imagine this you are watching tv and someone says xbox off. That sucks!