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In the Q&A following Nintendo’s recent financial results briefing, Nintendo CEO Satoru Iwata already clarified that Nintendo won’t talk about their upcoming smartphone games at this year’s E3. In addition, don’t expect to hear specifics about Nintendo’s next gaming system, codenamed “NX” or their Quality of Life platform either. Iwata said the following:

We do not plan on talking specifics about the NX until 2016. Presently, we cannot talk about the time period when it will go on sale or what it’s like. Because we are calling it a ‘new concept,’ we are not thinking of this as a ‘simple replacement’ for the 3DS or the Wii U.

Incidentally, we’re getting various questions for this year’s E3, like ‘Won’t there be a NX announcement?’, ‘Will there be a presentation on smart devices?’, or ‘Will there be more on the quality of life platform?’ However, since we understand that E3 is an event for dedicated video game machines, we do not intend to discuss the smart devices as well as quality of life.

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For what feels like the umpteenth time, Nintendo president Satoru Iwata has commented on why the company doesn’t feel compelled to bring its games to smart devices.

According to Iwata, selling titles for such platforms has the potential to negatively impact other segments of Nintendo’s business. Iwata also believes that revenue from such an effort “cannot be a pillar” for the company. Smartphone development simply isn’t an option unless doing so could be successful.

Iwata told Bloomberg:

“The smartphone market is probably more competitive than the console business. We have had a console business for 30 years, and I don’t think we can just transfer that over onto a smartphone model.”

“Our games such as Mario and Zelda are designed for our game machines so if we transfer them into smartphones as they are, customers won’t be satisfied. If customers aren’t satisfied with the experience, it will decrease the value of our content.”

Iwata added that no games moved onto smartphones from game machines have continuously generated tens or hundreds of billions of yen in the long-term.


Nintendo has ruled out speculation that it will be bringing “mini-games” (also categorized as demos) to smartphone devices.

Nikkei published a report yesterday indicating that Nintendo would be increasing its presence on mobile hardware. Mini-games and an increase in advertising were mentioned as two prominent ways in which the company would be pushing its products on smartphones and tablets in the future.

A new statement from Nintendo, however, indicates otherwise. It flat-out says, “we can confirm that there are no plans to offer mini-games on smartphone devices.”

You can find the statement in full after the break.

Nintendo doesn’t plan on putting any of its franchises on smartphones. However, that doesn’t mean the company is opposed to the use of such devices entirely.

Nintendo of America president Reggie Fils-Aime, speaking with CNET, spoke about how Nintendo is consistently considering the mobile space from a marketing perspective. He also pointed out the importance of exclusive IPs like Mario and Zelda so that consumers understand they can only experience these series by picking up Nintendo hardware.

“We’re constantly thinking about how to leverage mobile as a marketing vehicle. How do I give little tastes of content, little experiences that then drive the consumer back to my hardware environment?”

“That’s why we’re so focused on having content exclusive to our platform. When the consumer wants to play Mario, Zelda, and Pokemon, they have to purchase our hardware to do so. And that preserves our overall financial model.”