Satoru Iwata not resigning as president of Nintendo - Nintendo Everything

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Satoru Iwata not resigning as president of Nintendo

Posted on January 17, 2014 by (@NE_Brian) in 3DS, General Nintendo, News, Podcast Stories, Wii U

Satoru Iwata

Despite significant cuts made to Wii U and 3DS forecasts, Nintendo president Satoru Iwata won’t be resigning from his position, according to a report from Nikkei. The Japanese outlet states that Iwata has pledged to stay in office.

Iwata did take responsibility for the company’s disappointing business performance and apologized to shareholders today. He also mentioned that Nintendo must first restore momentum as soon as possible, and he will remain as president to see this through.

Things should get even more interesting come January 30, when Nintendo’s official financial results come in.

Source, Via

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  • sonicfan1373

    Resigning in the middle of a generation is not really good idea. I think he should stay on. However, he has to greatly rethink his strategy going forward for both portables and consoles (I think he made a good first step by combining the two hardware departments; but for the short-term much more must be done and one area I am looking at right now is that Iwata and Co. need to rebrand and redesign the Wii U).

  • PattonFiend

    Marketing is the biggest enemy. Not advertising NintendoTVii and sports, not making sure games like GTAV , etc, came to the Wii U, the UK not buying it AT ALL, not advertising games such as Deus Ex or NFS:MWU and the likes has also hurt Nintendo’s image.

    It all comes down to how they marketed it the first year and the 6 months prior to its release. That is where it all fell a part…

    • It’s true – there are a lot of features that aren’t obvious. The drawing features and miiverse were a shock to me. I only own the system because it was a gift.

  • Vigilante_blade

    Iwata also has the issue of not tempering the artists, perhaps because he is one himself. He needs to take a page from mr. Yamauchi’s book and take more severe stances against forced gimmicks.

    He also failed to advertise the Wii U as something different from the Wii, because let’s face it, the Wii came back to bite them in the butt. It destroyed their reputation toward most non-fanatical more in-depth gamers. The casual crowd that they tried to cater to with the Wii just doesn’t care about consoles much anymore, mostly preferring smartphones now.

    The lack of strong and varied games is also an issue. Nintendo likely did not account for HD TVs taking so much space in the homes and wasn’t quite ready for it. His teams have to be trained and his studios must grow, making their productivity slower than usual.

    As for Nintendo TVii, it never worked for me in Quebec, so it hardly is a selling point here. Then again, most of Quebec and the rest of Canada gets less services on all three systems.

    I keep saying it, but Nintendo needs to make long term investments to increase its software offerings.

    • sonicfan1373

      The issue to me is that Wii U is being sold at such a high price that it does not look like an appealing option to the family market at the moment. If it launched with a different name (Wii 2) and at around the same price as Wii then I believe the situation in terms of sales would have been different.

      I feel that with more powerful yet inexpensive ARM system-on-chips Nintendo should focus on creating a single platform; a platform that will have the same games across the board (for both console and handheld), the consoles based on such a platform will be inexpensive to produce and Nintendo no longer needs to split resources developing for two separate platforms; furthermore, the handheld variant of such a system can be geared towards more personal use, whereas the home console can be aimed more at local multiplayer and social experiences.

      • Vigilante_blade

        I love how we both got downvoted by a fanboy for wanting Nintendo to do better. This guy’s sad.

        Anyways, yes, the branding, the word “Wii” in the name originally made me hesitate to get a Wii U. I was deeply dissatisfied with the Wii, and I was afraid that they would go back with motion gimmicks. In fact, I could have waited to buy a Wii U, but I got it cheap, so i took the opportunity. This system already has a better first year offering than the Wii in terms of core games, but it still could stand to improve.

        • sonicfan1373

          Do not worry about others down voting you. As long as you have a well thought out and well articulated opinion let others do what they want.

          To be honest, I liked the Wii very much, many of Nintendo’s games were highly innovative and it reached a big audience (though I think Nintendo missed some opportunities during its success; and there was plenty of shovelware on the system as well).

          However, the Wii U is sort of at a cross-roads; it was meant to provide both gamers and casuals great experiences. However, the system is priced too high for casuals and does not appear to offer content that appeals to the average male-young adult gamers (and you are right that the Wii branding scared away some of the gamer audience). I think going forward Nintendo has to pick a market and do everything it can to cater to that market.

          I personally believe, that creating a device in the future that appeals to Nintendo fans and casuals has a better chance of success tough simply because many third-parties have dismissed Nintendo and there is currently a cultural image as to what a core gamer is and should play (which is much more difficult to change).

          • Vigilante_blade

            To be fair, as someone who helps work on Project M, I learned a valuable lesson: Games can be both deep and accessible. I believe it is entirely possible to make games that appeal to both demographics. Super Smash Bros. Melee was a great competitive experience as well as a stellar party experience. Fire Emblem Awakening allows for a deeper customization of difficulty, letting new players and veterans alike enjoy the game at their own pace.

            It is a difficult balance to achieve, yes, but I like to believe that Nintendo is capable of achieving it, since they have done it before.

            I do believe that Nintendo needs to work on its image, presenting both a family-friendly image and a more mature image. They should project a more inclusive image, and show that a system for “everyone” truly is for everyone.

            I agree with several of your points, but I don’t think the casual gamers will quit their phones for a console anytime soon. I feel that the only avenue for progress with Nintendo is to win back its audience by providing top quality games and securing new second parties. Nevertheless, I appreciate the 3DS’ library at the moment and I hope Wii U will grow. I am looking forward to X.

          • I agree with everything you guys have said.

            I will add that Nintendo’s resistance to online gaming also hurts them greatly. Experiences like Super Mario 3D World could have easily be translated into an enjoyable co-op and competitive online experience. But yet again, they backed out of an online multiplayer mode. Games like the NSMB series and Donkey Kong Country series should by now have online mode. Fire Emblem: Awakening should have had online more as well.

            Their resistance to online gaming and may of their approaches makes Nintendo seems like they are stuck in the past.

    • Rowdy

      I agree with you Vigilante_blade, and with PattonFiend and sonicfan1373. Marketing has been a huge issue with the Wii U, starting with the name. Like you said in one of your comments below, by sticking to the “Wii” brand for this console as well did not help to attract the gamer crowd into getting the Wii U. Due to the financial success of the original Wii, Nintendo probably thought that by continuing the “Wii” brand with the new console would yield better results. Unfortunately, it just ended up confusing gamers (and parents that to this day do not know that the Wii U is a new console and not an addition to the original Wii).
      Also, the lack of marketing to the general public, in the form of advertisements, for many games and features (i.e. Wonderful 101, third party games, Nintendo TVii, etc.), many people do not really know what the Wii U has to offer. However, Nintendo has made some improvements since the beginning of last year’s holiday shopping season (I finally saw some TV commercials for the Wii U console during prime time hours).
      Even though the sales and income forecast have been revised for this fiscal year, Nintendo should not have Iwata resign nor make any drastic changes to the current strategy. 2014 is looking to be a great year for Wii U software, and Nintendo knows that software sells hardware, and we should see that reflected over the next 12 months. As for the long term, I agree with sonicfan1373, in that Nintendo needs to shift their strategy from two hardware units, and combine it into one home/portable console. The article in which Iwata explains the revised figures for the 2013 fiscal year does state that Nintendo increased their research and development efforts during 2013. While this could be due to other reasons (i.e. cloud computing, network enhancements, etc.), Nintendo is probably looking to start the design and development of new hardware. If that is true, given that the Wii had a 6 year life cycle (in which it was fully supported by Nintendo and until the Wii U came out), we might expect the new hardware to come out perhaps in 2017 or 2018 (in 2017 the 3DS will be 6 years old, and in 2018 the Wii U will be 6 years old). Of course, this is just speculation…

  • lassenwolf

    Well it’s official by Nintendo the wiiu is a flop.downgraded sales 2014 70% 9 to 2.8 mil. They just didnt change ,needed trophies,dvr and games. Even with great games 4 2014= 20 mill wiiu lifetime sales Thier choices are make another system now, go handheld only or grin and bear it this cycle. They need new ips and stop this kiddie shit and shovelware like the wii. They have no n 64/gamecube games on the eshop like they said. I love my wiiu but its now a joke. i play super mario 3d but its not enough anymore. If Nin doesnt change it will be the last system I buy from them. I didnt play the wii for 2 years because of the same crap. I sold 1 of my 360’s for the same reasons , lack of games and security crap is so dumb. No more dumb companies. At this point its ps3/4 3ds and waiting out wiiu to see if they change, doubt it. Ps3 was the dumb system last gen until last year or two thanks only to ps plus and the vita/ psp/psgo is the worst seller outside the virual boy

  • D2K

    Insanity: doing the same thing over and over again and expecting different results.

    Albert Einstein

    • Rowdy

      Nice quote, and certainly true. However, I don’t think that is what Nintendo is trying to do. True, Nintendo has stuck with family gaming and group gaming for a few generations, and they do try to leverage the appeal of some franchises more than others, but I see Nintendo taking a wide variety of risks with each new hardware. They ventured into virtual reality with the Virtual Boy; made the change to disks (mini-disks granted) and more powerful specs with the GameCube; dual screen and touch screen controls with the DS; motion controls and casual gaming with the Wii; glasses-free 3D with the 3DS; and social media and table controller with the Wii U. I am not implying that the competition does not take risks, but I do not think it is fair to say that Nintendo always tries the same thing over and over. While some of those risks pay off, some won’t (the DS and Wii were huge financial successes, and the 3DS has become quite a success too; whereas the Virtual Boy was a total commercial failure and the GameCube did not sell too well either). Nintendo needs to make some changes, and I think that they have begun to make the necessary short-term changes, and are going back to the drawing board for the long-term changes.
      The insanity argument, I think, could be directed at Nintendo (and the gaming world) holding all future consoles and handhelds to the same commercial success standards as the DS and the Wii. Yes, such success can be repeated at some point, but it doesn’t mean that every console or handheld will reach those sale levels (nor, in my opinion, should we expect them to, in order for them to be considered commercial successes).
      Just my thought…

    • TheScienceEnthusiast1130


  • Aiddon

    well duh, the guy made so many good years for Nintendo that just a couple bad ones can’t logically make him resign. People really need to stop this pathological witch hunt for Iwata. It’s getting kinda creepy

  • Jessenia Lopez

    R.I.P Nintendo 1889-2017