Switch has second biggest hardware launch since NPD began tracking sales in 1995 - Nintendo Everything

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Switch has second biggest hardware launch since NPD began tracking sales in 1995

Posted on April 20, 2017 by (@NE_Brian) in News, Switch

Nintendo has previously said that Switch is its fastest-selling system ever. More information is provided by the NPD Group today.

According to analyst Sam Naji, “Switch had the biggest hardware launch for a Nintendo platform and the second biggest launch for any video game platform since 1995, the time NPD began tracking this category.”

Naji later added:

“In this debut month (month 1), the Nintendo Switch sold 31K more units than previous best-selling Nintendo month-1 platform, the Game Boy Advance, which released back in June 2001. The two Nintendo Switch SKUs, the 32GB Gray Joy-Con, followed by the 32GB Neon Red/Blue Joy-Con, were the best-selling systems for the month.”

Between the time NPD started tracking sales in 1995, Zelda’s total since then is at $1.4 billion. Naji also says that the franchise “is the top-selling property of all time within the Adventure super genre, selling 54 percent more revenue than the next best-selling franchise, Resident Evil.”

Naji concluded by confirming that “Switch’s packaged software sold 1.3m units, a record high for a Nintendo platform launch.” 1-2-Switch also had an attach rate of 19 percent.

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  • ChaosNocturne

    the switch is like the GBA reincarnated it has that great feel but its also alot bigger the switch feels like love and i cant wait to see its sales numbers this holiday

  • Bart

    Good to see it doing so well, it’s well deserved.

    I just love that Nintendo continues to try new things instead of just releasing more powerful versions of basically the same thing over and over again, and it looks like it’s paying off for them this time.

  • awng781

    So this means the Switch sold more in its first month than the Xbox One. It ranks only behind the PS4 as the 2nd biggest hardware launch of all time in terms of first month sales.

    • drearyworlds

      Where do you see the PS4 being 1st. I can’t find it in the article or the source.

      • awng781

        Leaked numbers :).
        PS4 hardware sales in the US in November 2013 were 1.1 million units. This came after selling 1 million units in North America in its first 24 hours.

        • Vive

          Yes but after that there was a huge drop especially in Japan for PS4 and that didn’t happened here with the Switch.

          • awng781

            Japan =/= US

          • Vive

            yes but at the end of the day worldwide sales matter, not just US.

          • awng781

            PS4 sales outside of Japan are very good. It has currently sold over 55 million units worldwide, with less than 5 million of those 55 million coming from Japan.

          • Vive

            PS4 is a very successfull console, no one is arguing that, we’ve just to wait and see where the Switch is going.

          • Nine

            The success of the switch depends 85% on Japan

    • Vive

      If Superdata numbers are accurate, Switch and PS4 sold the same 2.4 mln units worldwide during the first month.

      • awng781

        PS4 sold 4.2 million units worldwide in its first 7 weeks on the market.

        The Switch sold 2.4 million units worldwide in its first 4 weeks on the market.

        • Vive

          7 weeks are almost two months man… On top of that keep in mind that PS4 launched right before Christmas while Switch in March (a very unusual time to launch a console in the west) with still the chance to go big for the holidays.

          • awng781

            Yea I’m well aware. The Switch is off to a great start.

          • metalpants

            And don’t forget that Nintendo promised 2 million Switchs at launch, meaning that far more could’ve been sold if not for their moderate estimate.

          • ForeVision

            Can’t blame them for that though, what with the Wii-U fresh in their minds, people would probably go berserk on them if they weren’t cautious.

          • metalpants

            Yeah I love how they went from getting drunk on Wii success, to getting pummeled by Wii U failure, to then going “alright, let’s make something compelling like the Wii, but let’s not let it get to our heads, nor get carried away by initial demand like with Wii U” and boom, the sweet spot was born in the form of Switch.

            The Switch is on its first year, and it’s already more glorious than any system I’ve owned.

          • ForeVision

            It’s a nice piece of tech, for sure. But as I’ve said below, for me personally, and I’m pretty sure I’m not alone in this, it’s IP that sells these machines, the machines themselves hold no weight without them. And when we’re talking IP, we all know Nintendo is sitting on a treasure trove of great first-parties.

            If they secure the third-parties well enough, and even the titles like Pay Day 2 (still shocked about that one) then those who don’t nail themselves down with loyalty to any particular console, will look at that line-up and think “Well, it’s certainly hard to argue against something like that”

            Though of course, the graphics junkies will be hard to please with the Switch, but I just don’t understand those people….

          • metalpants

            Lol I hear ya. Nintendo is coming in strong this year. Starting off with solid ports that many may have missed/skipped (guilty as charged with Splatoon. Can’t wait for 2), plus solid original titles on a month to month basis, and closing the year with some of their most ambitious titles yet. It’ll be hard to match/beat this year.

          • masterjedi

            My favorite system is still the 64 followed very closely by the Wii but the Switch is getting up there for me for sure!

          • Vive

            Yes although to be honest i remember the same situation with PS4.

  • Linkavitch Chomofsky

    Great to hear! Developers will have a hard time ignoring this!

  • nemo37

    Inb4 The Truth-ier spins this into something negative.

    On a more serious note, I think people need to keep in mind that while this was a very strong launch (certainly much stronger than I initially anticipated given the price of the system), it is important to note that this is not necessarily going to be reflective of long term sales (which is most important). That requires Nintendo to be responsive to every sign in the market. If sales start to slow, Nintendo needs to be ready to respond with a price cut and/or bundles (ideally both) before a major period of sales (like the holidays), even if it means selling at a loss. It is critical that Nintendo builds a viable install-base within the first two years, in order to achieve they need to be willing to use all necessary marketing tools (advertising, pricing, etc) to the degree that is necessary to maintain momentum and they need to avoid first-party game drought as much as possible. Of course, I believe these few pre and post launch months have been excellent, but Nintendo needs to keep it going for the long-term.

    • ben

      Being balanced is important, however we are in April and this thing is selling like nuts. It also has a huge line up for the rest of the year including third party sports games.
      Nintendo should be looking at having the must have present this Christmas with the Switch. It is pretty obvious that the Switch is a major success and that Nintendo has changed what a console should be.

      • ForeVision

        “Nintendo has changed what a console should be.” If that holds weight, then I wouldn’t be surprised if Sony and MS were to eventually make their own versions of it, and then spec-race each other again.

        That said, I believe in the strength of the IP that the console gets, being the first and foremost reason of purchase. In the Switch’s case though, portability is a major factor for many people, but that doesn’t change the first and in my humble opinion the most important part for any console to have. If Nintendo secures third-party well enough, then I see a bright future ahead of them.

        • ben

          The problem that Sony and Microsoft both have is they have gone down the path of power and more pixels. They also have contracts with AMD where as Nintendo are now in bed with Nvidia and have a 20 year contract with Nvidia. I am not convinced at all that the VR, 4k path is something people want at all in 2017.

          I think Japanese support is now locked.
          I think we are going to see a lot at E3 from western devs trying to catch up with this huge change in consumer trends.

          • Nine

            I think Sony is in the between they are not crazy with power like Microsoft and not like Nintendo where they care almost zero about power

          • ben

            I guess you missed the whole pr with the most powerful homeconsole ps4 this gen. In fact…. Ever since the ps2 they have been marketing bs about the power of their consoles.

        • ben

          I remember when Sega tried to battle Nintendo at making handhelds. I presume Sony already learnt that more power in a handheld does not equal success. I don’t think Sony or MS are in a position where they can make a stronger portable than the switch.

        • Nine

          Nintendo just need the Japanese 3rd party developers that what helped them all these years

          • ForeVision

            That is certainly a part of it, but if they want to attract as wide a demographic as possible, which certainly seems like it, they’ll need, at least, a bit of everything.

          • Nine

            They have a very strong first party ips that will make any non Japanese to consider buying the switch just look at the 3ds I don’t remember I ever saw a Western triple A game on the 3ds and look how much the 3ds sold over than 60 million units

          • ForeVision

            I… don’t 100% catch on to what you’re typing, it’s a bit mish-mashy. That said, the Switch is not the 3DS, and Western third-parties can only contribute if anything. It takes many parts to make a whole after all.

    • True but it seems like the Switch for the most part will have 3DS type support or even better since 3rd party developers who primarily focus on the PC and home consoles are making games for it as well. Since the Switch is a hybrid console, now Nintendo can use all of their development resources to focus on one system and this should translate to an even bigger library for the system. We are now seeing a lot of PS4 ports coming to the system (especially 3rd party Japanese games) so this is a very positive sign in terms of 3rd party support. If this past Direct is anything to go by, the Switch will be droughtless for the coming months ahead in terms of games and then we still have E3 coming up when more games can be announced for this year……like maybe that heavily rumored Smash Bros Deluxe title. So far the Switch has had a very successful 2 months on the market and this is with Wii U ports (BOTW and MK8 Deluxe) being the main attractions for the system thus far so imagine what it’s gonna be like once games that are built from the ground up for the system start coming. Nintendo has done the right things with the Switch and it looks like it will have a very bright future ahead of it

      • ForeVision

        “Since the Switch is a hybrid console, now Nintendo can use all of their development resources to focus on one system” The word can is very important here though, since with the 3DS recent announcements of games coming still, I doubt we’ll see this unified development this year, and maybe even still next year depending on sales etc.

        Heck we may even see a dedicated successor for the 3DS, albeit one like that “Switch mini” people have predicted, which is kind of tied in with the Switch, but will probably be the reverse situation that Sony has with PS4 and PS4 Pro.

        • Good point

        • ibo

          this is why nintendo needs to kill off the 3DS soon and by soon i mean this years E3… there better not be any new 3DS games at E3…
          F$^K 3DS owners they did not want to support Wii U well this time around their console is getting the axe and they better upgrade or shut up
          https://uploads.disquscdn.com/images/1c6e5bfec436a073befc32164cd1bd377bfba3cd1bc334f7028011662d334faa.jpg

        • ibo

          Switch Mini is not a successor to 3DS….
          a Switch Mini would just be a dumb down cheaper Switch…

        • R.Z.

          What I find most worrying is how third parties seem to be overly cautious about jumping on the Switch Wagon, while they are still very active on 3DS.
          I think it will take a long while before the platform starts getting the kind of support expected for a Nintendo handheld in Japan.

          • ForeVision

            I understand that worry, but at the same time it’s not just Nintendo that experienced the sinking ship that was Wii-U. Even if they didn’t support Wii-U, I can’t fault them for being cautious when even Nintendo themselves are (loosening up, but they still are).

            It’ll need it’s time, and there’s also Nintendo’s secrecy along with E3 being close by, which has me think they may just be hoarding announcements and surprises right now. At least, I wouldn’t think it an otherworldly scenario.

            I myself have just paid the pre-order my contribution for this month, that being MK8 Deluxe.

    • Linkavitch Chomofsky

      I can understand the cautious optimism, but I’m going to allow myself to just be outright optimistic. The year one lineup is stellar. Some of the greatest versions of existing franchises (Zelda, Mario Kart, Mario) and very promising new-ish franchises (Splatoon 2, ARMS, Xenoblade 2). There’s great indie support and some games that have potential to be sleeper hits (Fire Emblem Warriors for one). All this and E3 hasn’t even happened yet! Think about that.

  • dankashane

    Who cares when you can’t buy one. Only scalpers making Money off them. Could be bigger if you built more so don’t compare to a capped supply stream.

    • masterjedi

      People continually saying nobody can find a Switch ever since launch even though 2.5 million people have somehow been able to find this unfindable console.

  • Stuart

    I think Nintendo was very very smart in choosing what IPs to launch in the first year of the Switch. When you compare with the first party line up on the first year of Wii U is almost unfair. A big Zelda at the launch followed by a Mario Kart port and then a new IP and a sequel of a beloved franchise right at the first months is very smart. Those are titles who can actually move consoles and keep those numbers high.

    Crazy to think that at this point on the Wii U, Nintendo was marketing a Lego game as a system seller.

    • R.Z.

      Honestly I think it could have used a big single player game somewhere at the start of summer (it could still happen as some E3 surprise though).
      But yeah, the first party lineup is really strong unlike on WiiU.
      The third party lineup is a bit lacking though, while it was decent on the U, but the results show what people really want from a Nintendo system.

  • That’s amazing, and fantastic~. I’m really glad for Nintendo’s success, and I’m excited to see where the Switch will go. I really do hope it helps to rejuvenate the gaming industry, and I hope it brings another round of creative and unique titles like the DS, Wii and PS3 had. (And like the golden age of gaming~.)

    I gotta say though, how bitter and negative people insist on being towards Nintendo and Switch’s success kind of cracks me up. To the point that they have to avoid looking logically at the situation, or pick things apart and leave out facts. It’ll be funny to see this info pop up on sites like Gematsu; some of the commenters won’t be able to handle it.

    • masterjedi

      I agree. I know everyone has their favorites and everyone wants their favorites to do better than the competition. I admit that I am a Nintendo guy and I want Nintendo to succeed. But I have no desire to go online and bash Microsoft and Sony and it amazes me how often some Microsoft and Sony fans seek out Nintendo forums just to talk trash about Nintendo, ESPECIALLY when Nintendo is doing well.

      • Right? I would think they’re threatened by Nintendo’s success or something, but that’s not a good viewpoint to have, as success for Nintendo also means success for the whole industry. Fanboyism is pretty bad for a number of reasons, and I wish those people could just enjoy their company and games without the impulse to bash others.

  • This is definitely promising, especially seeing how we have the summer season coming up, and the Christmas season soon after. To me, I am seeing it as a sort of soft launch, then, come December, there will be a decent library of games already available making it perfect for Christmas gifts, assuming Nintendo starts to up the Christmas supplies. Maybe they could avoid the shortages the Wii had originally

  • Wanderlei

    I never saw this level of success coming.

  • R.Z.

    They could have had the biggest hardware launch ever if they had just made some more.
    I wonder who’s number one, PS2 ?

  • NintendoPSXTheSecond

    I won’t call the Switch a success unless they keep these numbers for more than a year. I stayed too optimistic with Wii U (I still like the little bugger of a console) but I won’t let myself get blasted again. Until I see consistent sales for a year, then it’s not a success yet.

  • Nine

    Congrats Nintendo