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A look into who’s playing Pokemon GO

Posted on August 1, 2016 by (@NE_Brian) in Mobile, News

With data provided by SurveyMonkey Intelligence, Forbes has taken a look at the demographic behind Pokemon GO.

Interestingly, a majority of Pokemon GO players appear to be female. The split is estimated to be at around two-thirds female, one-third male. It’s also said that the average player “is a 25-year-old, white woman with a college degree making about $90,000 a year.”

SurveyMonkey additionally estimates that 46 percent of those using Pokemon GO are between the ages of 18 and 29 while 22 percent are between the ages 13 and 17, and 6 percent are over 50 (note: SurveyMonkey does not obtain data from users under 13). 90 percent of the user base stems from those in cities or urban areas, in comparison to 10 percent in rural locations.

According to SurveyMonkey Intelligence, their statistics are based on a panel of more than a million Android and iOS users in the U.S. Estimates are made based on the usage data it receives from the associated mobile devices.

For it’s part, Niantic isn’t sharing any official statistics for Pokemon GO. CEO John Hanke told Forbes
that player data is not tracked.

He said:

“We don’t ask for the sex of our users, so it would have to come to a third party that is correlating it with some other research or a panel. I would love to find out if that were true.”


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