Atlus CEO: Switch “is making for some interesting potential”

Speaking with MCV, Atlus CEO Naoto Hiraoka commented briefly on Nintendo’s upcoming console Switch. Hiraoka is keeping quiet on any specific titles that the company may have in store, but said that it’s “making for some interesting potential.

“Our participation as a publisher for the Nintendo Switch has been announced, and while we don’t have any news on that front to share, the device is making for some interesting potential,” he said.

Aside from talk about Switch, Hiraoka touched on a couple of other interesting topics.

On the topic of 3DS, he had this to say:

“As a third-party publisher for Nintendo’s platform, we have seen that 3DS owners are looking for mature role-playing game experiences, and JRPGs fit right into this genre.”

Hiraoka also opened up on how Atlus has been making a strong attempt to appeal to fans who appreciate Japanese subculture:

“In recent years, Atlus has been working on our branding strategy. The Japanese subculture consists of games, manga, anime and so on, and we focus on gaming as the core of our activities, hoping to become a leader, while delivering the best creative content to our fans. There was a stage where Japanese games went through a dark time.

“However, with the appearance of the likes of Demon’s Souls, Persona 4 and Catherine, we were able to deliver products which caught the eye of overseas consumers once again. Atlus’ strength is developing RPGs, and creating what we are good at to deliver something enjoyable. That this elicits positive reactions from fans is our greatest pleasure.”