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New Adventure Game Allows Players to Bring Your Toys to Life™ Across Consoles, Windows PC, Web, Handheld and Mobile Devices

Santa Monica, CA – June 6, 2011 – Activision Publishing, Inc. (Nasdaq: ATVI) revealed today that Skylanders Spyro’s Adventure, an entertainment breakthrough for the video game and toy industries, will deliver the first-ever cross-platform gameplay experience across the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™, Nintendo 3DS™, a variety of mobile devices, Windows PC and the web. Using the game’s Portal of Power™, players will bring their Skylanders interaction figures to life inside the game on any platform. During console and handheld gameplay, each Skylander remembers skill advancements and level-ups, allowing players to take their leveled-up Skylanders to play on any of the other platforms. The company will showcase the game at the Electronic Entertainment Exposition, which takes place June 7-9 at the Los Angeles Convention Center, in the South Hall, booth #647.

“Imagine a kid taking his Skylanders toy and bringing it to life on his Xbox 360 one day, then bringing it to life on his friend’s PS3 the next day, then bringing it to life inside his 3DS and playing it in the back of his parents’ car the next day, then bringing it to life on the web the day after that, all the while, building his character’s strength and powers across all of those platforms,” said Eric Hirshberg, CEO of Activision Publishing. “It brings the physical and virtual worlds of play together in a whole new way.”


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