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Iwata talks a bit about what overseas operations will change now that he has direct control

Posted on April 30, 2013 by (@NE_Brian) in General Nintendo, News, Podcast Stories

Satoru Iwata, Nintendo’s global president, is now the CEO of Nintendo of America. What will that mean for business operations overseas?

Speaking during Nintendo’s latest financial results briefing Q&A, Iwata provided some insight into the situation. There are plans to increase communications “with those working for our overseas subsidiaries” in order “to make their marketing strategies and tactics more aligned with the management decisions at the headquarters.” Iwata will additionally inform such employees “about the products under development on a more timely basis so that they can take advantage of the sales potential of such products in their business territories.”

I decided to refer to our plan to place our overseas operations under my direct control here because, in evaluating the notice regarding changes of directors, I thought that you might wonder who will replace the retiring general manager of the International Division and who will supervise our business in the U.S. after Mr. Kimishima, current chairperson and CEO of Nintendo of America Inc., comes back to Japan to replace Mr. Mori as a managing director.

I already communicate very frequently with those working for our overseas subsidiaries, but I will try to intensify the communications with them to make their marketing strategies and tactics more aligned with the management decisions at the headquarters. I will also inform them about the products under development on a more timely basis so that they can take advantage of the sales potential of such products in their business territories.

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