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Sonic Boom moves 490,000 copies, other SEGA financial results tidbits

Posted on February 12, 2015 by (@NE_Brian) in 3DS, News, Wii U

Sonic Boom has sold 490,000 copies worldwide on Wii U and 3DS, SEGA has confirmed. The company’s report doesn’t actually clarify if that figure is shipped or sold-in to consumers. However, it’s disappointing in any case, and Sonic Boom is the worst-performing entry in the series ever.

Today’s information about Sonic Boom’s performance comes from SEGA’s latest financial report. Other interesting tidbits are as follows:

– SEGA spent $210 million on games development
– That is a 27 percent increase compared to the year prior
– Advertising expenses climbed 53 percent, up to $73 million
– SEGA is releasing 50 games by the end of the financial year in March, but combined sales of all those are expected to be about 5.4 million units
– SEGA initially expected to sell about 300,000 units of its four latest Wii U games
– That is now revised to 230,000, making it the weakest platform in terms of unit sales
– Full year expectations for 3DS 1,160,000
– SEGA’s revenue for the three-quarter period was $685 million
– After expenses, that lowers to a profit of $18 million
– SEGA is now organizing a sweeping business restructure, which will rebuild the corporation into three divisions, as part of a wider plan to “drastically improve profitability”
– At least 300 positions at the corporation are targeted for redundancy
– SEGA has set aside $125 million for the restructure costs
– SEGA expects to lose $110m for the full year

Source 1, Source 2

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