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Don James

Unlocked: The World of Games, Revealed is a new documentary series that explores the world of video games. The new show just went live this week, and one of the episodes features Nintendo quite a bit.

Two prominent Nintendo executives spoke about the topic of competition during their segments. At one point, Nintendo of America executive vice president of operations Don James was asked about the biggest challenge the company has had to deal with. That’s what led him to mention competition. While competition can be “fierce”, James believes that Nintendo franchises act like a “secret weapon”.

He noted: